Omnichannel and multichannel marketing are two very distinct and separate marketing strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers. man drawing schedule of business growth The lines are so blurred here, and the debate so frequent, that we want to help draw a distinction between the … Continue reading Multichannel vs Omnichannel Marketing
When looking for some creative ways to promote your business, get your inspiration and ideas from some famous guerrilla marketing campaigns. It is especially useful when you are on a small budget because guerrilla strikes are rare but impactful. Photo by Artem Beliaikin on Pexels.com Guerrilla marketing is all about creativity and thinking outside the … Continue reading Guerrilla Marketing: What it is and how to use it to connect with your audience
Introducing a new product in the market is not the only challenge but ensuring the same has exceeded customer’s expectations is more important. A new product is launched in the market almost every day but how many actually manage to touch customer’s hearts and win over their confidence. In fact, very few. When a newly … Continue reading What to do when disappointed with new product/service launch
Kanye West Life Of Pablo London Pop-up Store. Kanye West isn't just a rapper but a business mogul establishing Yeezy pop-up stores around the world, but his latest antics to sell Pablo T-shirts worth £1.89 to London customers at a whooping £70, isn't a good business idea after all. Kim Kardashian's hubby announced the launch of his … Continue reading How Kanye West Ripped Off Fans at His London Pop-up Store
Companies like every other bureaucratic organization are like humans, they have emotions, too. You know how it is, getting stressed up on daily basis trying to co-ordinate human and material resources. Or simply trying hard to play the one tasking role you may have found difficult adapting to. Stress, anger, self-guilt, even self-hate starts playing with … Continue reading Companies Who Don’t Give A Damn About You.
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