How to design an integrated Social Media Marketing Strategy

Manchester United's Portuguese manager Jose Mourinho gestures from the touchline during the FA Community Shield football match between Manchester United and Leicester City at Wembley Stadium in London on August 7, 2016. / AFP / Ian Kington / NOT FOR MARKETING OR ADVERTISING USE / RESTRICTED TO EDITORIAL USE (Photo credit should read IAN KINGTON/AFP/Getty … Continue reading How to design an integrated Social Media Marketing Strategy

Best places to obtain buyer personas data

A buyer persona represents your ideal customer. It’s a semi-fictional representation of your best potential buyer based on market research and real data about your existing customers. It’s also called an audience persona, a marketing persona, or a customer persona. Photo by Alena Darmel on Pexels.com Some characteristics you’ll give a buyer persona include geographical … Continue reading Best places to obtain buyer personas data

Exploring Brand Experience Examples

Think about the last time you had a really great experience as a customer — remember the ways that experience left you feeling.Now do the same for the last time you had a poor experience as a customer. It’s one thing to talk about brand experience building, but it’s another to see it in action. … Continue reading Exploring Brand Experience Examples

Benefits of omnichannel marketing

There are no cons to multi-channel or omnichannel marketing, per se. The perception across the industry is generally that “omnichannel” is that north star — the top of the mountain. While having and enabling multiple channels certainly isn’t bad, connecting them together should be the goal. man drawing schedule of business growth A successful omnichannel … Continue reading Benefits of omnichannel marketing

Multichannel vs Omnichannel Marketing

Omnichannel and multichannel marketing are two very distinct and separate marketing strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers. man drawing schedule of business growth The lines are so blurred here, and the debate so frequent, that we want to help draw a distinction between the … Continue reading Multichannel vs Omnichannel Marketing