Companies like every other bureaucratic organization are like humans, they have emotions, too.
You know how it is, getting stressed up on daily basis trying to co-ordinate human and material resources. Or simply trying hard to play the one tasking role you may have found difficult adapting to.
Stress, anger, self-guilt, even self-hate starts playing with your emotions. Then you realize you're losing it.
It's rather unfortunate that most customers don't know these feelings, they think a company or its workers are always calm and calculated without any form of pressures at work.
So when a customer decides to make negative complaints or write bad reviews on Twitter, wouldn't it be a good time to give them a piece of your mind? That's what companies do these days.
Blame it on the Internet which has taken away good manners from most people. What were they thinking? If a customer finds it proper to thrash a company on Twitter after receiving selfless services, wouldn't it be right for the company to teach the customer a lesson, maybe with humor - if necessary?
It's funny when you see a company worker fighting with a customer on Twitter. That reminds you of a bad day at work, right?
We are all humans, companies are represented by humans, too. The pressures we feel in our daily lives isn't any different from companies.
Take a look at these brilliant Tweets and you'll understand why customers should stop seeing companies as aliens.