Multichannel vs Omnichannel Marketing

Omnichannel and multichannel marketing are two very distinct and separate marketing strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers. man drawing schedule of business growth The lines are so blurred here, and the debate so frequent, that we want to help draw a distinction between the … Continue reading Multichannel vs Omnichannel Marketing

How to develop a successful omnichannel marketing strategy

Omnichannel is a cross-channel content strategy used to improve the customer experience and drive better relationships across all possible channels and touchpoints. This includes traditional and digital channels, point-of-sale, and physical and online experiences. man drawing schedule of business growth Omnichannel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. … Continue reading How to develop a successful omnichannel marketing strategy

Would you buy this pizza for $500 million?

Back in May 22, 2010, Laszlo Hanyecz, one of the early adopters of Bitcoin, bought 2 pizzas from Papa John’s using 10,000 Bitcoins as payment. Photo by David McBee on Pexels.com During that time, the pizza was just worth a little over $40. And it took him around 3 days before he found someone who … Continue reading Would you buy this pizza for $500 million?

What do we mean by stakeholders and their interests?

Stakeholders are those who may be affected by or have an effect on an effort.  They may also include people who have a strong interest in the effort for academic, philosophical, or political reasons, even though they and their families, friends, and associates are not directly affected by it. Photo by Rebrand Cities on Pexels.com … Continue reading What do we mean by stakeholders and their interests?

A Comparative Analysis of Whistleblower Protection in the UK, USA and EU in the COVID-19 Era

Photo by Donald Tong on Pexels.com                                  CHAPTERS’ OUTLINE Introduction. It is pertinent that whistleblowers in this era of coronavirus pandemic are accorded further protection from reprisals for exposing wrongdoing and offenders to be prosecuted. Unequivocally, whistleblowers should be motivated and rewarded rather than persecuted. Accordingly, as evidence has shown from recurring incidents that legislative … Continue reading A Comparative Analysis of Whistleblower Protection in the UK, USA and EU in the COVID-19 Era

You’re in this world for a reason, don’t die a coward

Anger is corrosive and will totally destroy the body, soul and spirit. Photo by Kat Smith on Pexels.com Bitterness hurts from within, too. It first destroys the vessel, and like a bomb, takes everything from you. There is no reason to kill for earthly possessions. Nothing compares to having peace of mind and a forgiving … Continue reading You’re in this world for a reason, don’t die a coward

Happy New Year!

As the year has finally come to a close, it's a great time to reflect on your goals, lessons learned, and what's most important to you. It's also a great time to start planning for 2022. Photo by Djordje Vezilic on Pexels.com Maybe 2021 was a great year for you, and you feel like you're on … Continue reading Happy New Year!

Why academic researchers should use NVivo

So, what do I say when people ask about using qualitative data analysis software? Here are my top five reasons for using NVivo. NVivo provides an organised and structured approach to analysis: Regardless of the methodology adopted, I believe a systematic approach is important to ensure that qualitative data analysis is undertaken in a rigorous manner. … Continue reading Why academic researchers should use NVivo

Whistleblowing in the COVID-19 era

Literature Review COVID-19 events exposed the systemic weakness in global whistleblower protection laws[1]. Reports from Whistleblowing International Network (WIN) show that gross negligence among governments is responsible for retaliatory attacks on medical professionals and frontline workers who reported unethical practices[2] like Li Wenliang[3] and the following: Dr. Ai Fen from Wuhan Central Hospital, who suffered … Continue reading Whistleblowing in the COVID-19 era

Do it for the love of God

The 10 commandments in Exodus 20 have 10 aspects of love verbalised: Towards God (the 1st 4 commandments) and towards others (the last 6 commandments). Love Towards God; Love is loyal and not fickle…vs 3Love is faithful. Faithfulness is loyalty extended….vs4-6Love is reverent…vs 7. If you love God, you will not allow the name of … Continue reading Do it for the love of God