Fashion
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For more than a decade, fashion marketing revolved around a relatively simple formula. Brands measured success through likes, shares, comments, impressions, and follower counts. Influencers were evaluated according to audience size. Marketing teams built strategies around reach and visibility. Today, that formula is being fundamentally reconsidered. One of the most significant fashion-business stories emerging in…
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As the luxury industry searches for new growth engines amid a slower global market, one theme is becoming increasingly clear: innovation is no longer a support function. It is becoming a core competitive advantage. That reality is reflected in the growing importance of the annual LVMH Innovation Award and the broader innovation ecosystem surrounding the…
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The global luxury industry entered June 2026 facing a difficult reality. Growth has slowed, consumer behavior is shifting, and many luxury groups are searching for fresh ways to remain culturally relevant while building long-term business resilience. Against that backdrop, luxury conglomerate Kering has unveiled one of the most ambitious talent-development initiatives seen this year: the…
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A major sustainability battle is unfolding behind the scenes of the luxury fashion industry, and its outcome could reshape supply chains for years to come. At the center of the controversy is the European Union’s Deforestation Regulation (EUDR), legislation designed to prevent products linked to deforestation from entering European markets. Although the law originally included…
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Among the most influential voices in fashion today, few designers are generating as much discussion as Willy Chavarria. In a recent Vogue interview, Chavarria articulated a vision for fashion that extends far beyond clothing. His comments arrive at a moment when the industry is increasingly debating identity, culture, representation, and purpose. Chavarria has spent years…
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One of the most discussed stories across luxury fashion circles this week is the official repositioning of Marni under newly appointed creative director Meryll Rogge. The conversation reached a new level following a major interview with Marni CEO Stefano Rosso and Rogge during the Vogue Business Global Summit in France, where both executives outlined their…
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One of the biggest themes in fashion news this month is the mixed outlook for the global luxury sector. Industry reports indicate that hopes for a strong recovery have been complicated by geopolitical tensions, weaker tourism flows, and changing consumer behavior. According to recent analyses, several luxury groups have experienced slower growth than expected. The…
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A major exhibition in New York is highlighting the cultural influence of French luxury fashion. Organized by Comité Colbert, the exhibition brings together dozens of luxury houses and cultural institutions to celebrate 250 years of Franco-American relations. The event features pieces associated with leading fashion brands including Givenchy, Dior, Balenciaga, and Chanel. Historic garments, archival…
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British luxury house Burberry is showing encouraging signs that its turnaround strategy is working. Recent financial reporting indicates that the company improved profitability during its latest fiscal year and expects further progress in 2027. Burberry has faced intense competition from larger luxury groups in recent years. Maintaining relevance while preserving the brand’s British heritage has…
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One of the most talked-about fashion-business stories this week is the announcement that Gucci will become the title partner of the Alpine F1 Team beginning in the 2027 Formula One season. The partnership will create the “Gucci Racing Alpine Formula One Team,” marking the first time a major luxury fashion house has become a Formula…
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French luxury house Chanel is showing signs of recovery after a challenging period for the global luxury market. Recent reporting indicates that the brand returned to revenue growth in 2025, helped by the arrival of creative director Matthieu Blazy and renewed consumer interest in its collections. New customers reportedly played a significant role in the…
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In a collaboration that perfectly captures the zeitgeist of 2026, Swiss sports brand On has announced a multi-year partnership with Erewhon, the famously expensive Los Angeles grocery chain beloved by celebrities and wellness devotees. This partnership, which launched on May 28, is far more than a simple co-branded sneaker. It is a full-blown lifestyle capsule…
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Just one week after the shocking announcement that sustainable fashion darling Everlane was acquired by ultra-fast-fashion giant Shein, the brand’s co-founder, Michael Preysman, has announced a defiant new venture. Preysman confirmed he is “starting over” with a new fashion brand, aiming to resurrect the original vision of Everlane. The news sent ripples through the industry,…
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In a stunning departure from the traditional runway, VOGUE has once again redefined the boundaries of fashion events with the launch of “Shangu Jiari” (Valley Vacation), the second edition of its high-end lifestyle IP, VogueVacation. On May 29, 2026, the event made a spectacular debut in Jiuzhaigou, Sichuan, at the breathtaking Risai Valley, located over 2,000 meters…
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A fierce battle is unfolding in Australia, where the country’s vibrant $27.2 billion fashion industry is scrambling to survive against a new, powerful competitor: the online marketplace Temu. As cost-of-living pressures drive millions of Australians to seek out affordable clothing, Temu’s rise has become an existential crisis for local designers and brands who say they…
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A profound transformation is sweeping the fashion industry, driven not by a new designer or textile, but by a class of drugs: GLP-1 medications like Ozempic. As their use surges globally, the physical effects of rapid, often dramatic weight loss are exposing fundamental flaws in how fashion approaches sizing, fit, and inventory planning. This trend…
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