One of Disney’s major revenue generators is its physical products. The company advertises its products in all the traditional ways that other companies do as well, but it has one enormously advantageous leverage. Instead of building stories to surround its products and then try to sell them by promoting the stories, as most businesses do, … Continue reading How Disney products tell stories
Key Takeaway #1: A clear vision drives perseverance and innovation The Walt Disney Company’s international and intergenerational success didn’t occur by accident. Its founder’s clarity of vision and unrestful spirit drove him to take multiple risks in his career and achieve some of the greatest innovations of his industry. His failures and setbacks, though many, … Continue reading Walt Disney’s global expansion strategy
The first and biggest challenge that Iger had to face before that idea could ever become a reality was the disdainful attitude towards Disney of Pixar’s controlling shareholder, Steve Jobs. Pixar and Disney were already doing business together for some time with Disney co-funding, co-owning, marketing and distributing many of Pixar’s films. However, their partnership … Continue reading Bob Iger and the Pixar challenge
There is only one brand in the world associated so powerfully and undeniably with the feelings of warmth, joy, and magic: Disney. This almost-100-year-old organization has proven time and again that businesses can have intergenerational impact and influence. The company's trajectory has fluctuated throughout its long history, but at its highest points, it has left … Continue reading How Disney became a global leader in the entertainment industry
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