Why is it impossible to mention online shopping without thinking of Amazon? The answer is simple—branding. The Amazon branding strategy has transformed it into a business that stands out in the crowded e-commerce space and rakes in billions in annual sales. But, how did they do it? This post looks deeper into the Amazon success strategy, … Continue reading Great lessons to learn from Amazon brand strategy
Marketing lessons from Tesla Motors
Right now, you’re probably thinking, well, there’s a lot of differences between my brand and Tesla. Their approach worked for them but it won’t work for you. However, MEZIESBLOG wants you to pause and really think about this. Are there aspects of Tesla’s branding strategy that you can apply in your own branding efforts? Here are the … Continue reading Marketing lessons from Tesla Motors
Problems of intent marketing and how to achieve brand marketing goals
Photo by Pixabay on Pexels.com What are the challenges facing intent marketing? Data quality Inadequate quality data is a challenge that faces implementing intent marketing. In order to identify purchase signals, data collection must be performed flawlessly. It is recommended to work with an intent data provider in cases where data quality is an issue. Integrating … Continue reading Problems of intent marketing and how to achieve brand marketing goals
Are women better marketers?
Photo by Canva Studio on Pexels.com A diversity of perspectives, thoughts and backgrounds is better for your bottom line. Let’s let the figures speak for themselves on this one. A study from the University of Illinois at Chicago shows that companies with higher gender diversity, in general, are 15% more likely to have higher profit. Additionally, companies … Continue reading Are women better marketers?
The Role of Intent Data in B2B Marketing
Photo by Canva Studio on Pexels.com B2B industry is highly competitive, with marketers always trying to get ahead of their competition. Understanding the prospects’ buying behavior can help you target specific buyers and create personalized advertising for them. When approached at the right time, with the right type of advertising, the prospect shows more intent … Continue reading The Role of Intent Data in B2B Marketing
Digital marketing challenges and how brands can handle them
Photo by Lukas on Pexels.com Wherever there is success in digital marketing, it always comes with its own set of digital marketing challenges. The global digital marketing industry has seen tremendous growth in the last 5 years. Young aspirants and companies have been looking for more opportunities to grow in this field. With the pandemic … Continue reading Digital marketing challenges and how brands can handle them
Academic Research on Accounting and Finance for Decision-making
Assignment DescriptionIndividual Case Study (1750 words, 50% of assessment weighting)For this individual case study, you are required to select the company that you worked together as a group in Assignment 1. The COVID-19 pandemic has affected the businesses and economy dramatically. The Board of Directors is currently considering to diversify its business risk and plan … Continue reading Academic Research on Accounting and Finance for Decision-making
US sues Google over antitrust violations
The U.S.Department of Justice is reportedly preparing to sue Google as soon as next month, claiming that the company illegally controls the online advertising market. According to sources, Department of Justice lawyers are questioning publishers to gain additional details for the complaint. It is not known if prosecutors will file the case in federal court … Continue reading US sues Google over antitrust violations
How to Cross-Sell and Upsell
Photo by SevenStorm JUHASZIMRUS on Pexels.com Cross-selling and upselling occur at the point of sale with a salesperson, but customer success managers can also play a role in either process. CSMs can cross-sell and upsell when they spot an opportunity further down the line with a customer once they've already purchased the initial product. Throughout … Continue reading How to Cross-Sell and Upsell
3 Examples of Cross-Selling and Upselling
Photo by Yuting Gao on Pexels.com Here are some of the common instances where cross-selling and upselling occur: 1. Sales Reps and Customer Success Managers As detailed in the examples above, cross-selling and upselling happen at the point of sale with a salesperson, after a customer has been using a product for a while with … Continue reading 3 Examples of Cross-Selling and Upselling
What’s the difference between cross-selling and upselling?
Photo by Kampus Production on Pexels.com Cross-selling is encouraging the purchase of anything in conjunction with the primary product. For example, if a customer has already purchased a subscription to your marketing tool, cross-selling would encourage that customer to purchase a subscription to your CRM. If your company offers a separate product or service that … Continue reading What’s the difference between cross-selling and upselling?
Content writing trends in 2022
Do you want to create content that will help your site grow and also satisfy the needs of buyers?We’ve analyzed the latest reports and recommendations from fellow professionals to define the state of content writing in 2022.Firstly, the current trend is to publish content several times a week. At least 39% of B2B and 46% of B2C companies do so.Written … Continue reading Content writing trends in 2022
Leading through Digital Disruption
Photo by Pixabay on Pexels.com Assessment Brief Assignment: Report This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you would be able to: ILO1: Critically evaluate the organisational attributes that are integral to the success of a project within an organisational context. … Continue reading Leading through Digital Disruption
What the rich do differently
Photo by Helena Lopes on Pexels.com Hey. If you can earn twice as much while working twice as less, wouldn’t you grab that opportunity in an instant? If you had a hen that can lay 3 eggs a day instead of just 1, wouldn’t you focus all of your efforts on making sure that this … Continue reading What the rich do differently
How to create a buyer persona
A buyer persona is a description of your company’s ideal customer. It should guide most of your business activities, from product development to the channels and marketing messages you use to promote your brand. Photo by Estudio Polaroid on Pexels.com It’s important for your business to establish a buyer persona because it helps you focus … Continue reading How to create a buyer persona
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