Photo by Pixabay on Pexels.com 2.1 BRAND AWARENESS Brand awareness is a marketing term that describes the recognisability, memorability, and popularity of companies, including their products and services. As a general concept, brand awareness is used to measure the degree to which consumers or a target audience recognize a brand name, logo, and products—as well … Continue reading What is brand awareness?
1.7 RESEARCH SIGNIFICANCE The use of intent data as a solution in brand awareness creation has been a common practice in the marketing domain. Advancements in business intelligence driven by internet-based technologies has also enhanced use of intent data as a crucial business growth strategy. But whether the corporate goal of an organization is to … Continue reading Intent data as brand marketing solution
Photo by Alena Darmel on Pexels.com One of the best ways to sell financial products and services digitally is on the mobile banking app itself. With consumers accessing their mobile banking multiple times each week (or day), this platform provides unparalleled capabilities to engage and drive sales activity. Financial institutions use mobile banking apps for … Continue reading Banks and Credit Unions Must Improve Use of Mobile Apps for Selling
Photo by The Coach Space on Pexels.com To help you create and implement your marketing strategies, here are the seven Ps of service marketing: 1. Product Companies often think of their services as intangible products. Since the product is intangible, companies save time they would otherwise spend taking care of physical aspects like packaging. Instead, … Continue reading What are the 7Ps of service marketing?
Photo by LinkedIn Sales Navigator on Pexels.com Abstract Purpose This paper aims to highlight the importance of interdisciplinary services marketing research and identify basic prerequisites for inter-disciplinary work in the field of services marketing, and to offer directions to services marketing scholars regarding future interdisciplinary research work. Design/methodology/approach Building on the available literature, the authors … Continue reading Editorial: Interdisciplinary research in services marketing
Photo by Cytonn Photography on Pexels.com Copywriting formulas are to copywriters what lightsabers are to Jedi knights. They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi … Continue reading Proven copywriting tips for aspiring writers
WWE and the company that runs ultimate fighting championship will combine to create a $21.4 billion sports entertainment company. A new publicly traded company will house UFC and World Wrestling Entertainment brands, with Endeavor Group Holdings Inc. taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake. The companies put the enterprise value … Continue reading UFC and WWE combine to form $21.4 billion sports entertainment company
Photo by Mikhail Nilov on Pexels.com While we are attempting to understand and define International Marketing, it may help to go back to our basic definitions of ‘Marketing’, and the concepts that we learned in one of our introductory marketing courses. Noted Harvard Professor of Business Theodore Levitt, states that the purpose of all business … Continue reading What is international marketing?
Why is it impossible to mention online shopping without thinking of Amazon? The answer is simple—branding. The Amazon branding strategy has transformed it into a business that stands out in the crowded e-commerce space and rakes in billions in annual sales. But, how did they do it? This post looks deeper into the Amazon success strategy, … Continue reading Great lessons to learn from Amazon brand strategy
Right now, you’re probably thinking, well, there’s a lot of differences between my brand and Tesla. Their approach worked for them but it won’t work for you. However, MEZIESBLOG wants you to pause and really think about this. Are there aspects of Tesla’s branding strategy that you can apply in your own branding efforts? Here are the … Continue reading Marketing lessons from Tesla Motors
Photo by Pixabay on Pexels.com What are the challenges facing intent marketing? Data quality Inadequate quality data is a challenge that faces implementing intent marketing. In order to identify purchase signals, data collection must be performed flawlessly. It is recommended to work with an intent data provider in cases where data quality is an issue. Integrating … Continue reading Problems of intent marketing and how to achieve brand marketing goals
Photo by Canva Studio on Pexels.com A diversity of perspectives, thoughts and backgrounds is better for your bottom line. Let’s let the figures speak for themselves on this one. A study from the University of Illinois at Chicago shows that companies with higher gender diversity, in general, are 15% more likely to have higher profit. Additionally, companies … Continue reading Are women better marketers?
Photo by Canva Studio on Pexels.com B2B industry is highly competitive, with marketers always trying to get ahead of their competition. Understanding the prospects’ buying behavior can help you target specific buyers and create personalized advertising for them. When approached at the right time, with the right type of advertising, the prospect shows more intent … Continue reading The Role of Intent Data in B2B Marketing
Photo by Lukas on Pexels.com Wherever there is success in digital marketing, it always comes with its own set of digital marketing challenges. The global digital marketing industry has seen tremendous growth in the last 5 years. Young aspirants and companies have been looking for more opportunities to grow in this field. With the pandemic … Continue reading Digital marketing challenges and how brands can handle them
Assignment DescriptionIndividual Case Study (1750 words, 50% of assessment weighting)For this individual case study, you are required to select the company that you worked together as a group in Assignment 1. The COVID-19 pandemic has affected the businesses and economy dramatically. The Board of Directors is currently considering to diversify its business risk and plan … Continue reading Academic Research on Accounting and Finance for Decision-making