One of Disney’s major revenue generators is its physical products. The company advertises its products in all the traditional ways that other companies do as well, but it has one enormously advantageous leverage. Instead of building stories to surround its products and then try to sell them by promoting the stories, as most businesses do, … Continue reading How Disney products tell stories
Buddy Lukele, who used to work at a coffee shop, is currently a full-time food delivery courier. This video documents her daily routine. "I actually love my delivery job because I get to meet new types of people," she said. Delivering food through the internet allows Lukele to make 400 South African rand ($22) a … Continue reading How the internet changes Africa: A food delivery woman’s story
Ghanaian rapper and singer, Desmond Kwesi Blackmore, aka D-Black, has identified business acumen as the reason Nigerian artists are more successful than their Ghanaian counterparts. He said Nigerian artists are business-driven whereas their Ghanaian counterparts make music just for the love of the art. Speaking in a recent episode of The Afrobeats Podcast, D-Black said, … Continue reading Why Nigerian artists are more successful than other Africans
The Future of Social Media Advertising and Business Growth Introduction The rise of social media platforms has revolutionized the way businesses advertise and connect with their target audience. This research paper aims to explore the future of social media advertising and its impact on business growth. The research question addressed in this study is: How … Continue reading The Future of Social Media Advertising and Business Growth
Photo by Pixabay on Pexels.com 2.1 BRAND AWARENESS Brand awareness is a marketing term that describes the recognisability, memorability, and popularity of companies, including their products and services. As a general concept, brand awareness is used to measure the degree to which consumers or a target audience recognize a brand name, logo, and products—as well … Continue reading What is brand awareness?
1.7 RESEARCH SIGNIFICANCE The use of intent data as a solution in brand awareness creation has been a common practice in the marketing domain. Advancements in business intelligence driven by internet-based technologies has also enhanced use of intent data as a crucial business growth strategy. But whether the corporate goal of an organization is to … Continue reading Intent data as brand marketing solution
Photo by Alena Darmel on Pexels.com One of the best ways to sell financial products and services digitally is on the mobile banking app itself. With consumers accessing their mobile banking multiple times each week (or day), this platform provides unparalleled capabilities to engage and drive sales activity. Financial institutions use mobile banking apps for … Continue reading Banks and Credit Unions Must Improve Use of Mobile Apps for Selling
Photo by The Coach Space on Pexels.com To help you create and implement your marketing strategies, here are the seven Ps of service marketing: 1. Product Companies often think of their services as intangible products. Since the product is intangible, companies save time they would otherwise spend taking care of physical aspects like packaging. Instead, … Continue reading What are the 7Ps of service marketing?
Photo by LinkedIn Sales Navigator on Pexels.com Abstract Purpose This paper aims to highlight the importance of interdisciplinary services marketing research and identify basic prerequisites for inter-disciplinary work in the field of services marketing, and to offer directions to services marketing scholars regarding future interdisciplinary research work. Design/methodology/approach Building on the available literature, the authors … Continue reading Editorial: Interdisciplinary research in services marketing
Photo by Cytonn Photography on Pexels.com Copywriting formulas are to copywriters what lightsabers are to Jedi knights. They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi … Continue reading Proven copywriting tips for aspiring writers
WWE and the company that runs ultimate fighting championship will combine to create a $21.4 billion sports entertainment company. A new publicly traded company will house UFC and World Wrestling Entertainment brands, with Endeavor Group Holdings Inc. taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake. The companies put the enterprise value … Continue reading UFC and WWE combine to form $21.4 billion sports entertainment company
Photo by Mikhail Nilov on Pexels.com While we are attempting to understand and define International Marketing, it may help to go back to our basic definitions of ‘Marketing’, and the concepts that we learned in one of our introductory marketing courses. Noted Harvard Professor of Business Theodore Levitt, states that the purpose of all business … Continue reading What is international marketing?
Why is it impossible to mention online shopping without thinking of Amazon? The answer is simple—branding. The Amazon branding strategy has transformed it into a business that stands out in the crowded e-commerce space and rakes in billions in annual sales. But, how did they do it? This post looks deeper into the Amazon success strategy, … Continue reading Great lessons to learn from Amazon brand strategy
Right now, you’re probably thinking, well, there’s a lot of differences between my brand and Tesla. Their approach worked for them but it won’t work for you. However, MEZIESBLOG wants you to pause and really think about this. Are there aspects of Tesla’s branding strategy that you can apply in your own branding efforts? Here are the … Continue reading Marketing lessons from Tesla Motors
Photo by Pixabay on Pexels.com What are the challenges facing intent marketing? Data quality Inadequate quality data is a challenge that faces implementing intent marketing. In order to identify purchase signals, data collection must be performed flawlessly. It is recommended to work with an intent data provider in cases where data quality is an issue. Integrating … Continue reading Problems of intent marketing and how to achieve brand marketing goals
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