Super Bowl ads trending on social media

It might not have seemed likely early in the coronavirus pandemic, but the 55th Super Bowl Sunday is upon us yet again. Each year, United States advertisers pull out all the stops to entertain the crowd of 100 million viewers expected to tune in to the CBS broadcast on Sunday. This year there are more … Continue reading Super Bowl ads trending on social media

Wileyfox phones

Wileyfox UK launches new smart phone for the savvy open market

BUSINESS PROPOSAL FOR THE MARKETING DIRECTOR OF WILEYFOX, U.K. INTRODUCTION Wileyfox is a London-based company which deals on high-value, affordable and low-choice mobile phones, including phone-specific screen protectors, clip-on covers and spare batteries. It was established in 2015 (John., 2018). Wileyfox operates with few workers and has no legacy devices to compete against market leaders … Continue reading Wileyfox UK launches new smart phone for the savvy open market

How trash-talking affects job performance

Athletes do it. CEOs do it. People in the office and home do it. Trash-talking is as natural as breathing to some people. But how does it affect those who are the targets of such biting insults? That’s the question Wharton visiting scholar and Georgetown professor Jeremy Yip and Maurice Schweitzer, Wharton operations, information and … Continue reading How trash-talking affects job performance

Grandpa lets dog decide which furniture he should buy

Oh man, this little old man is my new favorite person. You know how they say that pets are basically your children? Well, this man is a walking example of that. Aleecia Dahl’s grandfather needed new furniture, so the family took him on a shopping trip to find new couches and chairs. Before the family … Continue reading Grandpa lets dog decide which furniture he should buy

How to make money from your blog through Google AdSense

Publish Long-form content An article is like a Mini-book. Google favors long-form content because Google wants to go the best of the content to the user, a single piece of content that solves multiple problems of the user. For a blogger, this helps him getting a low-bounce rate and more reading time. According to a Semrush … Continue reading How to make money from your blog through Google AdSense

Corona beer brand not linked to the coronavirus

Is Corona beer linked to the coronavirus? The answer may seem like a no-brainer, but in the US, it’s not that simple, it appears. A US survey released this week shows that the Corona brand is taking a hit amid the spread of the virus officially named COVID-19, reported several news outlets including CNN and … Continue reading Corona beer brand not linked to the coronavirus

Product Management vs Brand Management

Often, people get confused with the concepts of brand management versus product management. They tend to think that both are the same since they deal with a specific product being marketed and hence managed from incubation to sales. However, there are crucial differences in the way product managers and brand managers operate. For instance, brand management is … Continue reading Product Management vs Brand Management

How Google Analytics Is Killing Brands, Publishers And Bloggers.

Digital advertising has received the biggest share of marketing investments in the 21st Century, a trend which depends solely on real-time data collection and tracking, championed by Google Analytics. Google has held on tightly to the mantle as The Biggest Player in the domain but the company's recent worldwide outage has dealt a deadly blow … Continue reading How Google Analytics Is Killing Brands, Publishers And Bloggers.