Strategic innovation

  • New Look is reportedly set to speed up closures of its stores as it grapples with the increased costs caused by the budget.  Around a quarter of the high street fashion retailer’s 364 stores are at risk of being shut when their leases expire, according to The Times.  The newspaper said the company would have…

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  • How Disney products tell stories

    One of Disney’s major revenue generators is its physical products. The company advertises its products in all the traditional ways that other companies do as well, but it has one enormously advantageous leverage. Instead of building stories to surround its products and then try to sell them by promoting the stories, as most businesses do,…

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