On nothing more than the whim of one board member, a privately held company purchased a large tract of land for millions of dollars that included an abandoned shopping mall with the idea that the company would relocate to the facility after it was remodeled. The board member thought the large parking lot could be … Continue reading Business and Management essay
Photo by Monstera on Pexels.com 2.3 Leader-Member Exchange (LMX) Model Popularly known as a “Dyadic” relationship model, the leader-member exchange theory concentrates the effectiveness of relationships in organizations, particularly how workers and leaders perform in favourable or harsh work conditions. According to the theory, managers often view their subordinates as people with different characteristics, thought-patterns … Continue reading Leader-Member Exchange (LMX) Model
man drawing schedule of business growth The first topic in this lecture is the theory of competitive advantage (also found in lecture 2). Two theories are found about the creation of competitive advantages: market-based “outside-in” models (Porter’s five forces, found in the book) and resource-based “inside-out” models. The second one is more unique, where resources are VRIN; valuable, … Continue reading Understanding an organization’s competitiveness
Photo by Pixabay on Pexels.com Localization is a term that gets tossed around a lot, sometimes as a synonym for translation. But translation and localization aren’t the same thing. The Globalization and Localization Association (GALA) says, “Localization is the process of adapting a product or content to a specific locale or market. Translation is only one … Continue reading What is localization in business?
EXECUTIVE SUMMARY Ryanair’s competitive business strategy offers lots of benefits to customers. Over the years, the airliner’s effective price mechanism reduced its price to an industry-lowest, a source of sustainable competitive advantage which was, however, weakened by the rising cost of aviation fuel, poor investment in fleet maintenance, and dissatisfaction among employees. Lingering management issues … Continue reading How To Achieve Competitive Advantage By Improving Employee Welfare
Photo by Pixabay on Pexels.com Assessment Brief Assignment: Report This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you would be able to: ILO1: Critically evaluate the organisational attributes that are integral to the success of a project within an organisational context. … Continue reading Leading through Digital Disruption
Productivity determines the quality of results. Work is a vicious cycle of setting and meeting targets/deadlines; individuals and companies require productivity systems and tools to stay top of their game and deliver results. Productivity is a function of many factors — organization, work environment, motivation, time management, and health, among others. man drawing schedule of business growth … Continue reading 10 Tools to improve job performance and increase productivity
Think about the last time you had a really great experience as a customer — remember the ways that experience left you feeling.Now do the same for the last time you had a poor experience as a customer. It’s one thing to talk about brand experience building, but it’s another to see it in action. … Continue reading Exploring Brand Experience Examples
Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday. For businesses, the shift to online-first purchasing offers substantive potential, but also underpins prospective problems: As the number of digital product offerings ramps up, competition … Continue reading Brand Experience: Everything you need to know
When searching for jobs or planning your career future, you may start to notice similarities between language used to describe positions. For instance, there are situations when people use directors and managers interchangeably. While the two terms are similar, a director is a more senior, less hands-on role that develops strategy, solves bigger-picture issues, and … Continue reading What’s the difference between a Director and a VP?
There is no perfect way to manage change, especially when it’s unexpected. For the last few years, the world has seen an incredible shift in the workplace due to various unexpected changes –Covid-19 being at forefront. Photo by Pixabay on Pexels.com Managing change has been, and will continue to be, a top skill needed on … Continue reading Change management models and how leaders should apply them
Today, more than ever, leadership plays a more significant role in determining the success of an organization, company, or business entity. Photo by RODNAE Productions on Pexels.com In 2020, about $357.7 billion was used worldwide to train leaders, with North America spending up to $165.3 billion. Even though this was slightly lower than the amount used in … Continue reading Characteristics of humble leaders
Volatility, Uncertainty, Complexity, Ambiguity. That’s VUCA. An acronym. An accurate description of today’s rapidly changing work environment. Leading in a VUCA world takes agility. Keeping up with unprecedented and unbridled change isn’t easy. But understanding the implications of each VUCA component and learning techniques to cope with it, is a good start. VUCA World describes them as: … Continue reading Leadership in a VUCA world
Omnichannel is a cross-channel content strategy used to improve the customer experience and drive better relationships across all possible channels and touchpoints. This includes traditional and digital channels, point-of-sale, and physical and online experiences. man drawing schedule of business growth Omnichannel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. … Continue reading How to develop a successful omnichannel marketing strategy
Regardless of the purpose of your effort, identifying stakeholders and their interests should be among the first, if not the very first, of the items on your agenda. It’s generally the fairest course you can take, and the one that is most likely to keep your effort out of trouble. Photo by Tiger Lily on Pexels.com … Continue reading When and how should organizations identify their stakeholders and interests?