7 Principles of persuasion

Over the years, based on pure experience and trial and error, I arrived at a set of principles that have always worked well for me, here they are:

1. Use clear language. If you can’t explain your point of view to a 10-year-old, such that they can explain it to another adult, then it’s too complicated. The art of persuasion lies in simplifying something down to its core and speaking slowly, constantly pausing every 30 seconds.

2. Base your argument on facts or your experience. Base your argument on facts or your experience, this makes it easy to explain your reasoning for things which are absolutely critical.

3.    Match the other person’s voice and body language with your own. The way they talk (softly, loudly) even their body language should be matched effectively. If they like to talk with their hands, that means their ideal form of communication is active, so it is helpful for you to do the same.

4. Express your opinion reluctantly and use persuasive words. You want the other person to believe in you. You have all of the answers, but how did you get there? Talk about what you used to believe and what you believe in now; by doing this, you control the conversation and convince the other person that this will work for them. Use the five most persuasive words in the English language: You, Because, Free, Instant, and New.

5. Get your timing right and be persistent. Everyone can be persuaded, given your timing and context is right. Keep selling your message, do not let up. The person who keeps asking for what they want, and keeps demonstrating value, is ultimately the most persuasive.

6. Pay genuine compliments. Compliment people sincerely and often for things they aren’t typically complimented for; it’s the easiest thing you can do to persuade others.

7. Be honest and energetic. Sometimes the most effective way to persuade somebody is by telling them the truth about something, especially if others are reluctant. Some people drain our energy, while others increase it. The most persuasive people know how to transfer their energy to others; they know how to motivate. Sometimes all it takes is eye contact, physical touch, laughter, excitement in verbal responses, or active listening.

Conclusion

Persuading people is an art, not a science. The next time you feel you need to persuade someone or delegate a difficult task, prepare what you are going to say and how you are going to say it by following these points.

1.     Use clear language and speak slowly, pausing every 30 seconds.

2.     Base your argument on facts or your experience.

3.     Match the other person’s voice and body language with your own.

4.     Express your opinion reluctantly and use persuasive words (You, Because, Free, Instantly, and New).

5.     Get your timing right and be persistent.

6.     Pay genuine compliments.

7.     Be honest and energetic.