7 Principles of persuasion

Over the years, based on pure experience and trial and error, I arrived at a set of principles that have always worked well for me, here they are: 1. Use clear language. If you can't explain your point of view to a 10-year-old, such that they can explain it to another adult, then it's too … Continue reading 7 Principles of persuasion

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Easy ways to persuade people

Persuasion is an art, not a science. We all know someone who can get us to do anything, an ability we all crave. Having had a career in Change Management, I have had to, on many occasions, convince people and teams of wholesale and often dramatic changes that need to be made. Over the years, … Continue reading Easy ways to persuade people