Photo by Canva Studio on Pexels.com B2B industry is highly competitive, with marketers always trying to get ahead of their competition. Understanding the prospects’ buying behavior can help you target specific buyers and create personalized advertising for them. When approached at the right time, with the right type of advertising, the prospect shows more intent … Continue reading The Role of Intent Data in B2B Marketing
Photo by Lukas on Pexels.com Wherever there is success in digital marketing, it always comes with its own set of digital marketing challenges. The global digital marketing industry has seen tremendous growth in the last 5 years. Young aspirants and companies have been looking for more opportunities to grow in this field. With the pandemic … Continue reading Digital marketing challenges and how brands can handle them
Assignment DescriptionIndividual Case Study (1750 words, 50% of assessment weighting)For this individual case study, you are required to select the company that you worked together as a group in Assignment 1. The COVID-19 pandemic has affected the businesses and economy dramatically. The Board of Directors is currently considering to diversify its business risk and plan … Continue reading Academic Research on Accounting and Finance for Decision-making
The U.S.Department of Justice is reportedly preparing to sue Google as soon as next month, claiming that the company illegally controls the online advertising market. According to sources, Department of Justice lawyers are questioning publishers to gain additional details for the complaint. It is not known if prosecutors will file the case in federal court … Continue reading US sues Google over antitrust violations
Photo by SevenStorm JUHASZIMRUS on Pexels.com Cross-selling and upselling occur at the point of sale with a salesperson, but customer success managers can also play a role in either process. CSMs can cross-sell and upsell when they spot an opportunity further down the line with a customer once they've already purchased the initial product. Throughout … Continue reading How to Cross-Sell and Upsell
Photo by Yuting Gao on Pexels.com Here are some of the common instances where cross-selling and upselling occur: 1. Sales Reps and Customer Success Managers As detailed in the examples above, cross-selling and upselling happen at the point of sale with a salesperson, after a customer has been using a product for a while with … Continue reading 3 Examples of Cross-Selling and Upselling
Photo by Kampus Production on Pexels.com Cross-selling is encouraging the purchase of anything in conjunction with the primary product. For example, if a customer has already purchased a subscription to your marketing tool, cross-selling would encourage that customer to purchase a subscription to your CRM. If your company offers a separate product or service that … Continue reading What’s the difference between cross-selling and upselling?
Do you want to create content that will help your site grow and also satisfy the needs of buyers?We’ve analyzed the latest reports and recommendations from fellow professionals to define the state of content writing in 2022.Firstly, the current trend is to publish content several times a week. At least 39% of B2B and 46% of B2C companies do so.Written … Continue reading Content writing trends in 2022
Photo by Pixabay on Pexels.com Assessment Brief Assignment: Report This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you would be able to: ILO1: Critically evaluate the organisational attributes that are integral to the success of a project within an organisational context. … Continue reading Leading through Digital Disruption
Photo by Helena Lopes on Pexels.com Hey. If you can earn twice as much while working twice as less, wouldn’t you grab that opportunity in an instant? If you had a hen that can lay 3 eggs a day instead of just 1, wouldn’t you focus all of your efforts on making sure that this … Continue reading What the rich do differently
A buyer persona is a description of your company’s ideal customer. It should guide most of your business activities, from product development to the channels and marketing messages you use to promote your brand. Photo by Estudio Polaroid on Pexels.com It’s important for your business to establish a buyer persona because it helps you focus … Continue reading How to create a buyer persona
Formulating the proper components of a marketing plan is critical to effectively help business owners set goals, turn their targeted audience into a steadfast and loyal customer base and assist with establishing a guide to organize and structure priorities. Within a marketing plan, it’s important to implement practical marketing strategies that can create a stable foundation for the overall … Continue reading Why your business needs a Strategic Marketing Plan
It might not have seemed likely early in the coronavirus pandemic, but the 55th Super Bowl Sunday is upon us yet again. Each year, United States advertisers pull out all the stops to entertain the crowd of 100 million viewers expected to tune in to the CBS broadcast on Sunday. This year there are more … Continue reading Super Bowl ads trending on social media
BUSINESS PROPOSAL FOR THE MARKETING DIRECTOR OF WILEYFOX, U.K. INTRODUCTION Wileyfox is a London-based company which deals on high-value, affordable and low-choice mobile phones, including phone-specific screen protectors, clip-on covers and spare batteries. It was established in 2015 (John., 2018). Wileyfox operates with few workers and has no legacy devices to compete against market leaders … Continue reading Wileyfox UK launches new smart phone for the savvy open market
Athletes do it. CEOs do it. People in the office and home do it. Trash-talking is as natural as breathing to some people. But how does it affect those who are the targets of such biting insults? That’s the question Wharton visiting scholar and Georgetown professor Jeremy Yip and Maurice Schweitzer, Wharton operations, information and … Continue reading How trash-talking affects job performance
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