marketing
-
While we are attempting to understand and define International Marketing, it may help to go back to our basic definitions of ‘Marketing’, and the concepts that we learned in one of our introductory marketing courses. Noted Harvard Professor of Business Theodore Levitt, states that the purpose of all business is to “find and keep customers”.…
-
Why is it impossible to mention online shopping without thinking of Amazon? The answer is simple—branding. The Amazon branding strategy has transformed it into a business that stands out in the crowded e-commerce space and rakes in billions in annual sales. But, how did they do it? This post looks deeper into the Amazon success strategy,…
-
Right now, you’re probably thinking, well, there’s a lot of differences between my brand and Tesla. Their approach worked for them but it won’t work for you. However, MEZIESBLOG wants you to pause and really think about this. Are there aspects of Tesla’s branding strategy that you can apply in your own branding efforts? Here are the…
-
What are the challenges facing intent marketing? Data quality Inadequate quality data is a challenge that faces implementing intent marketing. In order to identify purchase signals, data collection must be performed flawlessly. It is recommended to work with an intent data provider in cases where data quality is an issue. Integrating existing data with intent data…
-
A diversity of perspectives, thoughts and backgrounds is better for your bottom line. Let’s let the figures speak for themselves on this one. A study from the University of Illinois at Chicago shows that companies with higher gender diversity, in general, are 15% more likely to have higher profit. Additionally, companies with higher numbers of female board…
-
B2B industry is highly competitive, with marketers always trying to get ahead of their competition. Understanding the prospects’ buying behavior can help you target specific buyers and create personalized advertising for them. When approached at the right time, with the right type of advertising, the prospect shows more intent to buy. The benefits of intent…
-
Wherever there is success in digital marketing, it always comes with its own set of digital marketing challenges. The global digital marketing industry has seen tremendous growth in the last 5 years. Young aspirants and companies have been looking for more opportunities to grow in this field. With the pandemic hitting in 2020, many companies…
-
Assignment DescriptionIndividual Case Study (1750 words, 50% of assessment weighting)For this individual case study, you are required to select the company that you worked together as a group in Assignment 1. The COVID-19 pandemic has affected the businesses and economy dramatically. The Board of Directors is currently considering to diversify its business risk and plan…
-
The U.S.Department of Justice is reportedly preparing to sue Google as soon as next month, claiming that the company illegally controls the online advertising market. According to sources, Department of Justice lawyers are questioning publishers to gain additional details for the complaint. It is not known if prosecutors will file the case in federal court…
-
Cross-selling and upselling occur at the point of sale with a salesperson, but customer success managers can also play a role in either process. CSMs can cross-sell and upsell when they spot an opportunity further down the line with a customer once they’ve already purchased the initial product. Throughout email exchanges or phone conversations, customers…
-
Here are some of the common instances where cross-selling and upselling occur: 1. Sales Reps and Customer Success Managers As detailed in the examples above, cross-selling and upselling happen at the point of sale with a salesperson, after a customer has been using a product for a while with a customer success manager, or at…
-
Cross-selling is encouraging the purchase of anything in conjunction with the primary product. For example, if a customer has already purchased a subscription to your marketing tool, cross-selling would encourage that customer to purchase a subscription to your CRM. If your company offers a separate product or service that can complement or enhance a customer’s…
-
Do you want to create content that will help your site grow and also satisfy the needs of buyers? We’ve analyzed the latest reports and recommendations from fellow professionals to define the state of content writing in 2022. Firstly, the current trend is to publish content several times a week. At least 39% of B2B and 46% of B2C companies…
-
Assessment Brief Assignment: Report This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you would be able to: ILO1: Critically evaluate the organisational attributes that are integral to the success of a project within an organisational context. ILO2: Critically evaluate how organisations…
-
Hey. If you can earn twice as much while working twice as less, wouldn’t you grab that opportunity in an instant? If you had a hen that can lay 3 eggs a day instead of just 1, wouldn’t you focus all of your efforts on making sure that this hen is well-fed? I am asking…
-
A buyer persona is a description of your company’s ideal customer. It should guide most of your business activities, from product development to the channels and marketing messages you use to promote your brand. It’s important for your business to establish a buyer persona because it helps you focus on the needs of your customers.…
You must be logged in to post a comment.