Right now, you’re probably thinking, well, there’s a lot of differences between my brand and Tesla. Their approach worked for them but it won’t work for you.
However, MEZIESBLOG wants you to pause and really think about this. Are there aspects of Tesla’s branding strategy that you can apply in your own branding efforts?
Here are the five Ps we think all brands should consider implementing, regardless of their size or market sector:
1. Pursue a clear vision
It’s a useful exercise, every so often, to go back and revisit the reasons why you do what you do. Having a motive can help you figure out what your message is before you decide how best to communicate it.
If your vision is unclear, your audience will eventually see through any promotional gymnastics. But if your vision is (and remains) sharp, you will attract a dedicated following.
2. Put personality into your communication
Audiences are getting tired of curated facades and template responses. They’re much more interested in a real story. You don’t need to be as unconventional as Elon Musk, oversharing or courting the occasional controversy. However, your brand will earn trust by communicating with authenticity.
3. Pipe up on social media
Chances are high that your target audience is active on social apps. Focus on posting quality content, and sharing your story in a way that resonates with your customers. There’s nothing wrong with using paid promotions when needed. However, don’t underestimate what organic reach can do for your brand!
4. Prioritize your customers
Do you know what they’re looking for? How can your brand meet their needs and expectations? People are sensitive to being forced, coerced, or manipulated. Keeping your audience in mind and ensuring they have positive associations with your brand can go a long way. Remember, people tend to follow recommendations made by folks they trust.
5. Perfect your brand elements
Excellent visuals matter a great deal. They affect your brand’s reputation just as much as everything else you do.
Simplified can help you build brand kits with custom logos, fonts, color palettes, and images – all for free! It’s a great tool for designing and storing brand assets, allowing you to access them quickly in the future. Collaborating with your team is made easy, too. You can have a separate brand kit for each product, project, or client. Plus, you have the option to pull from a premium asset library if you don’t have your own brand assets.