Digital marketing challenges and how brands can handle them

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Wherever there is success in digital marketing, it always comes with its own set of digital marketing challenges. The global digital marketing industry has seen tremendous growth in the last 5 years. Young aspirants and companies have been looking for more opportunities to grow in this field. 

With the pandemic hitting in 2020, many companies took to online marketing. Whilst it looks all glamorous on the outside, ever wondered what the challenges in digital marketing are like?

Let’s have a look at some of the top digital marketing challenges and solutions faced by businesses all over the world. 

Top 10 Digital Marketing Challenges Companies Face

Listed below are some digital marketing challenges for companies.

1. Dynamic Platforms 

With dynamically changing platform algorithms it is very difficult to keep up, especially with multi-channel marketing.

2. Competing with big brands and companies

The biggest challenge is competing with the top companies. Their reach and communication impact are much more. Hence, it is difficult for smaller companies to grow and sustain in the market.

3. Unpredictable buying behavior

With the advent of the internet, the world has become one marketplace. This means better-informed clients and also more options available in different sectors. Hence, consumer buying behavior is very unpredictable. 

4. Limited budgets

The bigger the company, the bigger the budget. Startups have limited budgets which poses a challenge in creating content and also resources.

5. Consumer-centric market

The market has adopted a consumer-centric approach and its expectations are constantly evolving. Customers expect personalization and like it when companies really tend to their needs. This can be really challenging for companies and businesses. 

6. Creating fresh engaging content

This is a major hurdle when it comes to digital marketing. Creating fresh, unique content is a big challenge especially when it comes to video formats. 

Compelling and engaging content has seen the popularity and with every other brand investing in new and engaging content, it is difficult to stand out from the crowd. 

7. Striving to be mobile-friendly 

More than 50% of users shop from smartphones and tablets as opposed to a desktop. Companies need to optimize their websites for easy use from mobile phones. This also comes as a challenge to many companies.

8. Data and Security Issues 

Data is a big asset when it comes to digital marketing and people hesitate to give their numbers and email addresses to any brand as they are might face some data security or privacy issues. 

9. Content Strategy 

Creating a content strategy is a big challenge for the brand because the social media platforms are extremely dynamic and the audience is globally spread. 

 10. Fast-changing trends and updates

Digital marketing trends are important to inculcate in your marketing strategy but it is one of the biggest digital marketing challenges to keep up with them. Secondly, Google and other platforms update their algorithm in order to create a better experience for users. However, such updates hamper the SEO and SMM efforts of brands.

Top 10 Solutions for Digital Marketing Challenges

There are many opportunities and challenges of digital marketing in India. Wondering how to handle digital marketing challenges? 

  • Customer Needs 

Addressing customer needs via email or chatbots is a great way to save time and effort. Automated emails and replies to customer queries will also make them feel heard and appreciated.

Conduct an internet search for more information on how experts in digital marketing apply Artificial Intelligence, Blockchain and Augmented Reality (AR)..

  • Make Use of Online Tools

Making use of online digital marketing tools will make your life much simpler. Tools such as Hootsuite and Buffer have an in-built dashboard with which you can easily carry out online reputation management and also schedule posts easily. 

Check out some short courses on online reputation management for an in-depth understanding of how it is important for brand perception.

  • Keep updated with Trends

Keeping an eye out for updates and trends is very important. Leveraging these trends in digital marketing and updates on various platforms will surely get you ahead. Weighing the pros and cons of an update is also good. 

Trending hashtags are also a great way to get discovered on social media and great for SEO purposes.

  • Media Planning

Source: IndiaMART

Proper budget allocation is integral. A challenge for digital marketers is budget restraints. For a stellar campaign, media planning is required. A data-driven report and analysis on ROI presented to the client can really help. It is important to include analytics in the report. 

  • Efficient Delegation 

Keeping the website updated, making sure it is SEO rich and also ensuring it has been optimized for speed is quite a challenge. It can be difficult juggling all of these but the key here is hiring a talented and dedicated team and efficiently delegating and supervising their work. 

  • Find Your Niche

Finding your niche will solve all of your problems. Finding a niche will help you in building a content strategy, choosing the right target audience and also planning your budget accordingly.

  • Omnichannel 

If you are just starting out then focus on one channel of online marketing such as Youtube, Instagram, Google, etc. Once you build a great hold of the audience there, multichannel marketing becomes easy for your brand.

  • Flexible Marketing Strategy

Keeping up with all the digital marketing trends that are dynamic in nature is a challenge but you can counter it with a flexible marketing strategy. Don’t over plan your content and paid marketing strategy to an extent that there is no room for improvement.

  • Research Competitive Content

Marketers argue that digital marketing is both an advantage as all kinds of brands and businesses are uniformly marketing on the same channel but also a challenge because small businesses might not be able to keep up with big brands. Hence, the solution is to research the content of your competitors and draw inspiration from them. 

  • Upskill

Upskilling is very important. Many corporations have started investing in upskilling their employees so that they have a wider knowledge base and it also leads to more productivity. It can also help employees to understand digital marketing holistically rather than just one particular area of the field. 

The current top recommendation is to opt for a full-fledged digital marketing corporate training where all problem-based solutions are provided as well complete training is given in that discipline.

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