Mitchum has apologised after customers developed “painful” and “itchy” rashes under their arms while using its deodorants.
It has told those experiencing the “irritation” to stop using the affected products “immediately”.
Shoppers have been posting videos and photos of their sore armpits on TikTok and X after using some of the brand’s roll-on deodorants.
“Temporary irritation is an absolute joke, irritation is not the word. Try burns, blisters, scabs, now scars. I’ll never buy another Mitchum product again,” one said.
“I don’t think red raw underarms that are burning and peeling is accurately depicted by your phrasing of ‘temporary irritation’,” said another.
Mitchum said the manufacturing change “altered how the product interacts with the skin” for some people.
“The change didn’t meet our standards, or yours. We’ve gone back to the original process to make sure current and future batches meet the high standards you expect,” it added.
Not all batches have been affected by the issue, and you can tell if your deodorant has been by checking the batch number at the bottom of the bottle.
These are the products that have been affected:
No other products in the brand’s portfolio are affected by the issue.
Mitchum told Money the issue had been resolved and it was working toremove the “small amount of product remaining on shelf”.
“We ask that any consumers experiencing issues contact our Customer Care team and give us a chance to make this right,” the spokesman added.
“We advise those experiencing issues to stop using the product immediately and to contact our teams at customerenquiries@mitchum.com or on 0800 085 2716.”
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