THE IMPORTANCE OF CREATING A STRATEGIC FIT BETWEEN ORGANIZATIONAL STRUCTURE, OBJECTIVES, AND THE ENVIRONMENT
AN ANALYSIS OF SELECTED AUTOMOBILE COMPANIES (BMW, VOLKSWAGEN AND TOYOTA)
1 INTRODUCTION
Organizations without a leadership structure and long-term goals find it difficult to adapt with pressures from both micro and macro business environments (Mahmoudsalehi et al, 2012). To gain competitive advantage and survive in a volatile, uncertain and complex business world, every company needs direction, focus and coordinated efforts to create value for shareholders, stakeholders and the environment. According to Hodges and Anderson (2022), the structure in multinational corporations (MNCs) should be aligned with corporate culture, core values and business. Business process and activities should also comply with industry standards as well as governmental laws.
Strategic management in organizations is focused on developing effective policies and action plans for maximizing human and material resources to increase productivity, profitability and competitiveness (Vătămănescu et al, 2016). It involves administrative activities such as planning, coordinating, monitoring, budgeting and performance assessment. This paper examines the strategic fit between organizational structure, objectives and the environment—with focus on BMW, Volkswagen and Toyota (Galvan, 2019; Karman and Savanevičienė, 2021).
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