The Role of Intent Data in B2B Marketing

Photo by Canva Studio on Pexels.com B2B industry is highly competitive, with marketers always trying to get ahead of their competition. Understanding the prospects’ buying behavior can help you target specific buyers and create personalized advertising for them. When approached at the right time, with the right type of advertising, the prospect shows more intent … Continue reading The Role of Intent Data in B2B Marketing

A research on BMW, Volkswagen and Toyota

THE IMPORTANCE OF CREATING A STRATEGIC FIT BETWEEN ORGANIZATIONAL STRUCTURE, OBJECTIVES, AND THE ENVIRONMENT AN ANALYSIS OF SELECTED AUTOMOBILE COMPANIES (BMW, VOLKSWAGEN AND TOYOTA) 1 INTRODUCTION Organizations without a leadership structure and long-term goals find it difficult to adapt with pressures from both micro and macro business environments (Mahmoudsalehi et al, 2012). To gain competitive … Continue reading A research on BMW, Volkswagen and Toyota

Internationalization theory and practice

In this lecture, several theories for trade and other international activities are discussed. Absolute cost advantage, by Adam Smith in 1776, is the idea of operating internationally based on an advantage, where the same amount of resources lead to greater production of a good or service than another one. Comparative advantage, an idea by Ricardo … Continue reading Internationalization theory and practice

Introductions on international strategic management

Photo by Alexander Suhorucov on Pexels.com Additional definitions on some key principals: Strategy; a set of commitments and actions, which is fully integrated and coordinated. It’s goal is to utilize core competencies and develop competitive advantages. Strategic management: management process to asses a company and its competitors. Furthermore, it meets all these competitors by setting appropriate goals … Continue reading Introductions on international strategic management

Strategic management in multinational corporations

USE DIAGRAMS and TABLES – with references and APPENDIX WITH A TITLE – each appendix should be relevant with paragraph narrative explaining images. USE free Grammarly – set to UK English dictionary Cover Page – student number, title, date, word count Executive summary – paragraph for each question +/- half a page – to a … Continue reading Strategic management in multinational corporations

Strategic management in organizations

How SPORTS DIRECT can achieve competitive advantage by improving employees' working condition EXECUTIVE SUMMARY On behalf of the Board of Directors at Sports Direct, a London-based sportswear merchandizing outfit, this report was prepared by Irobiko Chimezie Kingsley to verify details of an alleged poor treatment of employees. This study aims at conductive an objective evaluation … Continue reading Strategic management in organizations

When and how should organizations identify their stakeholders and interests?

Regardless of the purpose of your effort, identifying stakeholders and their interests should be among the first, if not the very first, of the items on your agenda. It’s generally the fairest course you can take, and the one that is most likely to keep your effort out of trouble. Photo by Tiger Lily on Pexels.com … Continue reading When and how should organizations identify their stakeholders and interests?