Academic essay
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STUDY MOTIVATION Pandemic aftershocks have continued to disrupt global economies in 2023, but many organizations have gained resilience through strategic management. The key challenges to organizational growth are mostly within the system, specifically among workforces, so leaders need to analyse their internal business environments to make purposeful decisions based on how their employees feel about…
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1.1 The Budgeting Process Budgeting is an aspect of business planning. It simply means the descriptive and comprehensive roadmap for implementing strategic, short- or long-term financial and non-financial plan that controls and sustains business activities thereby facilitating actualization of overall business objectives. Although planning aims at improving profitability, budgeting emphasizes S.M.A.R.T. (i.e., Specific, Measurable Attainable,…
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Abstract Purpose This paper aims to identify and analyze the neoliberal, Anglo-American corporate governance mechanisms which embed shareholder value in Nigeria, and assess how they constitute major “practical barriers” to effective corporate social responsibility (CSR) in the country. While some of these mechanisms operate internally – performance-related pay (executive remuneration) – the use of non-executive…
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Large classes are unlikely to disappear given the financial pressures that most institutions face in the USA (Maringe & Sing, 2014). However, large classes are associated with challenges in delivering high-quality and equitable learning opportunities (Bligh, 2002). For example, students in large classes do not have the same opportunities to interact with the teacher compared…
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From a psychological perspective, work stress influences employees’ psychological states, which, in turn, affects their effort levels at work (Lu, 1997; Richardson and Rothstein, 2008; Lai et al., 2022). Employee performance is the result of the individual’s efforts at work (Robbins, 2005) and thus is significantly impacted by work stress. However, previous research has provided…
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MSc PROGRAMME: International Business (MSc.) TITLE: The Impact of Digital Marketing on an Ageing Population: An Analysis of England’s Hospitality Industry DISSERTATION AIM The chosen research topic explores how digital marketing increases awareness and usage of hospitality services among England’s ageing population. RATIONALE FOR YOUR CHOICE OF TOPIC Marketing has been part of human existence…
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3.1. Sample and Data Collection We obtained the financial data from annual reports of manufacturing firms listed on the Teheran Stock Exchange (TSX) during 2011–2019. Initially, our preliminary sample included all manufacturing firms. This is because the industrial sector has a significant role on Iranian economic growth and has an enormous capital structure that consists…
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2.1. Theoretical Framework Capital structure hypothesis initially started at the end of 1950s; the first theory was the irrelevance theory developed by [8], well known as the Modigliani–Miller (MM) theory. According to this concept, there is no ideal capital structure for companies [9,12]. After some revision, Modigliani and Miller proposed a trade-off model based on…
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Abstract Background: Artificial intelligence (AI) is a booming sector that has profoundly influenced every walk of life, and the education sector is no exception. In education, AI has helped to develop novel teaching and learning solutions that are currently being tested in various contexts. Businesses and governments across the globe have been pouring money into…
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User-generated Content (UGC): Why Every Brand Needs Technology-driven Strategies Small businesses can use social media channels for brand awareness campaigns by sharing easy-to-create content including infographics, short videos, ads, and links to more detailed, high-quality contents that answer customers questions or addresses trending topics. User-generated content is any content—social posts, tweets, images, videos—created freely by…
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2.1 BRAND AWARENESS Brand awareness is a marketing term that describes the recognisability, memorability, and popularity of companies, including their products and services. As a general concept, brand awareness is used to measure the degree to which consumers or a target audience recognize a brand name, logo, and products—as well as their knowledge of the…
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6.1 CX Processes in Different Industries The five CX Critical Success Factors (CSFs) for Samsung, a multinational corporation in the mobile phone retail industry and Arcadia Group, a UK-owned retail conglomerate are: (a) time management (b) managerial support (c) availability of critical skills (d) digital service, and (e) rewards (Thomas, 2017). Table 4: Comparative CX…
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Theoretical Aspect The rationale underlying setting up and running a business is to create new customers and hold on to them. If such a business process is successfully conducted in a cost-effective manner, the business will generate proper turnovers and at the same time will continue to survive and flourish. However, if such a condition…
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B2B industry is highly competitive, with marketers always trying to get ahead of their competition. Understanding the prospects’ buying behavior can help you target specific buyers and create personalized advertising for them. When approached at the right time, with the right type of advertising, the prospect shows more intent to buy. The benefits of intent…
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Assignment DescriptionIndividual Case Study (1750 words, 50% of assessment weighting)For this individual case study, you are required to select the company that you worked together as a group in Assignment 1. The COVID-19 pandemic has affected the businesses and economy dramatically. The Board of Directors is currently considering to diversify its business risk and plan…
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