Tag: Academic essay

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The Impact of Digital Marketing on an Ageing Population: An Analysis of England’s Hospitality Industry

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MSc PROGRAMME: International Business (MSc.) TITLE: The Impact of Digital Marketing on an Ageing Population: An Analysis of England’s Hospitality Industry DISSERTATION AIM The chosen research topic explores how digital marketing increases awareness and usage of hospitality services among England’s ageing population. RATIONALE FOR YOUR CHOICE OF TOPIC Marketing has been part of human existence … Continue reading The Impact of Digital Marketing on an Ageing Population: An Analysis of England’s Hospitality Industry

Research Methodology

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3.1. Sample and Data Collection We obtained the financial data from annual reports of manufacturing firms listed on the Teheran Stock Exchange (TSX) during 2011–2019. Initially, our preliminary sample included all manufacturing firms. This is because the industrial sector has a significant role on Iranian economic growth and has an enormous capital structure that consists … Continue reading Research Methodology

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Firm Size, Capital Structure and Profitability: Literature Review and Hypothesis Development

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2.1. Theoretical Framework Capital structure hypothesis initially started at the end of 1950s; the first theory was the irrelevance theory developed by [8], well known as the Modigliani–Miller (MM) theory. According to this concept, there is no ideal capital structure for companies [9,12]. After some revision, Modigliani and Miller proposed a trade-off model based on … Continue reading Firm Size, Capital Structure and Profitability: Literature Review and Hypothesis Development

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The Role of Artificial Intelligence in Health Care, Learning and Development

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Abstract Background: Artificial intelligence (AI) is a booming sector that has profoundly influenced every walk of life, and the education sector is no exception. In education, AI has helped to develop novel teaching and learning solutions that are currently being tested in various contexts. Businesses and governments across the globe have been pouring money into … Continue reading The Role of Artificial Intelligence in Health Care, Learning and Development

The Future of Social Media Advertising and Business Growth

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The Future of Social Media Advertising and Business Growth Introduction The rise of social media platforms has revolutionized the way businesses advertise and connect with their target audience. This research paper aims to explore the future of social media advertising and its impact on business growth. The research question addressed in this study is: How … Continue reading The Future of Social Media Advertising and Business Growth

The Role of User-generated Content in a Tech-driven Business World

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Photo by Pixabay on Pexels.com User-generated Content (UGC): Why Every Brand Needs Technology-driven Strategies Small businesses can use social media channels for brand awareness campaigns by sharing easy-to-create content including infographics, short videos, ads, and links to more detailed, high-quality contents that answer customers questions or addresses trending topics. User-generated content is any content—social posts, … Continue reading The Role of User-generated Content in a Tech-driven Business World

What is brand awareness?

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Photo by Pixabay on Pexels.com 2.1 BRAND AWARENESS Brand awareness is a marketing term that describes the recognisability, memorability, and popularity of companies, including their products and services. As a general concept, brand awareness is used to measure the degree to which consumers or a target audience recognize a brand name, logo, and products—as well … Continue reading What is brand awareness?

Customer Experience (CX) Processes in Different Industries

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Photo by Clem Onojeghuo on Pexels.com 6.1 CX Processes in Different Industries The five CX Critical Success Factors (CSFs) for Samsung, a multinational corporation in the mobile phone retail industry and Arcadia Group, a UK-owned retail conglomerate are: (a) time management (b) managerial support (c) availability of critical skills (d) digital service, and (e) rewards … Continue reading Customer Experience (CX) Processes in Different Industries

The BMW Group: An Analysis of Customer Relationship Management in the UK

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Photo by Jonathan Petersson on Pexels.com Theoretical Aspect The rationale underlying setting up and running a business is to create new customers and hold on to them. If such a business process is successfully conducted in a cost-effective manner, the business will generate proper turnovers and at the same time will continue to survive and … Continue reading The BMW Group: An Analysis of Customer Relationship Management in the UK

The Role of Intent Data in B2B Marketing

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Photo by Canva Studio on Pexels.com B2B industry is highly competitive, with marketers always trying to get ahead of their competition. Understanding the prospects’ buying behavior can help you target specific buyers and create personalized advertising for them. When approached at the right time, with the right type of advertising, the prospect shows more intent … Continue reading The Role of Intent Data in B2B Marketing

Academic Research on Accounting and Finance for Decision-making

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Assignment DescriptionIndividual Case Study (1750 words, 50% of assessment weighting)For this individual case study, you are required to select the company that you worked together as a group in Assignment 1. The COVID-19 pandemic has affected the businesses and economy dramatically. The Board of Directors is currently considering to diversify its business risk and plan … Continue reading Academic Research on Accounting and Finance for Decision-making

A research on BMW, Volkswagen and Toyota

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THE IMPORTANCE OF CREATING A STRATEGIC FIT BETWEEN ORGANIZATIONAL STRUCTURE, OBJECTIVES, AND THE ENVIRONMENT AN ANALYSIS OF SELECTED AUTOMOBILE COMPANIES (BMW, VOLKSWAGEN AND TOYOTA) 1 INTRODUCTION Organizations without a leadership structure and long-term goals find it difficult to adapt with pressures from both micro and macro business environments (Mahmoudsalehi et al, 2012). To gain competitive … Continue reading A research on BMW, Volkswagen and Toyota

Whistleblowing and Related Concepts

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1.1.3. Factors affecting decision for whistleblowing                  There are several factors that can probably impact whistleblowers' decision to expose a misconduct in an organisation. As the whistleblower closely monitors certain wrongdoings, he/she must ascertain if the immoral or illegitimate activity conflicts with their personal values or acceptable norms of the organisation. It is important to … Continue reading Whistleblowing and Related Concepts

Terrorism: Past, Present and Future

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TERRORISM The concept of terror is not new; people in different parts of the world have witnessed different forms of violent attacks for centuries. Although there is no universally accepted definition of the term “terrorism,” the United Nations Office for Drugs and Crime (UNODC) notes that the Special Tribunal for Lebanon passed a controversial judgement … Continue reading Terrorism: Past, Present and Future

An Analysis of Premier Inn Hotel Chain’s Business Environment

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Photo by Bruno Thethe on Pexels.com Module code and title:MGBBT0UBN Understanding Business OrganisationModule leader:XYXAssignment No. and type:Case Study 1,500 wordsAssessment weighting:50%Submission time and date:On or before: 2pm Friday DD/MM/YYYTarget feedback time and date:3 weeks from the date of final submission Assignment taskThis assignment involves preparing an individual Case Study on your understanding of business organisations … Continue reading An Analysis of Premier Inn Hotel Chain’s Business Environment