The BMW Group: An Analysis of Customer Relationship Management in the UK

Photo by Jonathan Petersson on Pexels.com Theoretical Aspect The rationale underlying setting up and running a business is to create new customers and hold on to them. If such a business process is successfully conducted in a cost-effective manner, the business will generate proper turnovers and at the same time will continue to survive and … Continue reading The BMW Group: An Analysis of Customer Relationship Management in the UK

The Role of Intent Data in B2B Marketing

Photo by Canva Studio on Pexels.com B2B industry is highly competitive, with marketers always trying to get ahead of their competition. Understanding the prospects’ buying behavior can help you target specific buyers and create personalized advertising for them. When approached at the right time, with the right type of advertising, the prospect shows more intent … Continue reading The Role of Intent Data in B2B Marketing

Academic Research on Accounting and Finance for Decision-making

Assignment DescriptionIndividual Case Study (1750 words, 50% of assessment weighting)For this individual case study, you are required to select the company that you worked together as a group in Assignment 1. The COVID-19 pandemic has affected the businesses and economy dramatically. The Board of Directors is currently considering to diversify its business risk and plan … Continue reading Academic Research on Accounting and Finance for Decision-making

A research on BMW, Volkswagen and Toyota

THE IMPORTANCE OF CREATING A STRATEGIC FIT BETWEEN ORGANIZATIONAL STRUCTURE, OBJECTIVES, AND THE ENVIRONMENT AN ANALYSIS OF SELECTED AUTOMOBILE COMPANIES (BMW, VOLKSWAGEN AND TOYOTA) 1 INTRODUCTION Organizations without a leadership structure and long-term goals find it difficult to adapt with pressures from both micro and macro business environments (Mahmoudsalehi et al, 2012). To gain competitive … Continue reading A research on BMW, Volkswagen and Toyota

Whistleblowing and Related Concepts

1.1.3. Factors affecting decision for whistleblowing                  There are several factors that can probably impact whistleblowers' decision to expose a misconduct in an organisation. As the whistleblower closely monitors certain wrongdoings, he/she must ascertain if the immoral or illegitimate activity conflicts with their personal values or acceptable norms of the organisation. It is important to … Continue reading Whistleblowing and Related Concepts

Terrorism: Past, Present and Future

TERRORISM The concept of terror is not new; people in different parts of the world have witnessed different forms of violent attacks for centuries. Although there is no universally accepted definition of the term “terrorism,” the United Nations Office for Drugs and Crime (UNODC) notes that the Special Tribunal for Lebanon passed a controversial judgement … Continue reading Terrorism: Past, Present and Future

An Analysis of Premier Inn Hotel Chain’s Business Environment

Photo by Bruno Thethe on Pexels.com Module code and title:MGBBT0UBN Understanding Business OrganisationModule leader:XYXAssignment No. and type:Case Study 1,500 wordsAssessment weighting:50%Submission time and date:On or before: 2pm Friday DD/MM/YYYTarget feedback time and date:3 weeks from the date of final submission Assignment taskThis assignment involves preparing an individual Case Study on your understanding of business organisations … Continue reading An Analysis of Premier Inn Hotel Chain’s Business Environment

COVID-19 and the Bounded Rationality Theory

Photo by Adrian Agpasa on Pexels.com For years, behavioural economists (researchers who study human behaviour) had believed that people are mostly rational in the decisions they make. Given the choice, they argue, we will always choose the things that give us maximum satisfaction from the resources we have available. They argued this was a universal … Continue reading COVID-19 and the Bounded Rationality Theory

Importance of environmental scanning in business

Photo by fauxels on Pexels.com Environmental analysis will help the firm to understand what is happening both inside and outside the organization and to increase the probability that the organisational strategies developed will appropriately reflect the organizational environment. Environmental scanning is necessary because there are rapid changes taking place in the environment that have significant … Continue reading Importance of environmental scanning in business

Personality and Individual Differences: An academic essay in Psychology

Write a 2000 word essay on ONE of the following titles: ‘Personality testing has been an influential tool both in the workplace and clinical setting’ - critically discuss this statement, drawing upon relevant research evidence. OR Critically discuss the ways in which locus of control might impact mental-health and well-being, drawing upon relevant research evidence. … Continue reading Personality and Individual Differences: An academic essay in Psychology

Dynamic Perspectives on Sustainable Business

Photo by Anna Tis on Pexels.com LO.1. Critically evaluate key sustainability concerns and the impact of business activities on these concerns.LO.2. Critically evaluate a range of relevant theories and models such as the Triple Bottom Line, corporate social responsibility (CSR), business ethics and the role of the market.LO.3. Propose and critically evaluate appropriate sustainable business … Continue reading Dynamic Perspectives on Sustainable Business

Importance of Dodd-Frank Act to Whistleblowers

Dodd-Frank Wall Street Reform and Consumer Protection Act (also known as “the Act’ or “Dodd-Frank”) was enacted on 21 July, 2010 under President Barack Obama’s regime for the purpose of revitalising US financial regulatory system. Dodd-Frank aimed at restoring public confidence during the global financial crisis. But despite the existence of competent investigators and an … Continue reading Importance of Dodd-Frank Act to Whistleblowers

Leading through Digital Disruption

Photo by Pixabay on Pexels.com Assessment Brief Assignment: Report This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you would be able to: ILO1: Critically evaluate the organisational attributes that are integral to the success of a project within an organisational context. … Continue reading Leading through Digital Disruption

Whistleblowing in the COVID-19 era

Literature Review COVID-19 events exposed the systemic weakness in global whistleblower protection laws[1]. Reports from Whistleblowing International Network (WIN) show that gross negligence among governments is responsible for retaliatory attacks on medical professionals and frontline workers who reported unethical practices[2] like Li Wenliang[3] and the following: Dr. Ai Fen from Wuhan Central Hospital, who suffered … Continue reading Whistleblowing in the COVID-19 era