The link between organizational culture and growth

When you are talking about the culture in companies, it refers to organizational behavior, including your activities, roles, relationships and ideas that shape a firm’s performance, public image and success.

According to Chizoma Justina Irobiko (Manager of Caribbean Cuisine, Lagos), “Organizational culture therefore includes the things we believe in, how we act, how we behave, our habits, the practices we have. And so culture is our identity, it’s who we are, it’s how people eventually define us when they come in contact with our company, workers, services etc.”

In most cases, a company’s culture is defined by the level of customer satisfaction.

“We don’t always define our culture ourselves, but we do have a culture and people do recognize who we are as an organization,” she continued. “And it’s our culture, it’s our people, it’s how we behave, it’s just who we are–that’s our culture.

Ashby T. of Benchmark Search, a Texas-based outsourcing company, said: ‘We have always emphasized culture in our firm, it’s been on the top of our list. And in a profession where turnover is high, retention is low, we believe the reason we have low turnover and high retention is truly because of our culture. We have created a place where people want to work and want to be, and so culture translates itself into [improved] retention.’

When it comes to the success of organizations, it is very important to understand how culture is defined because it shows up in the way your employees behave and how they treat your clients.

It is therefore right to say that organizational growth is dependent on client experience and customer service which are defined by culture.