NOOM: Your best solution for weight loss and body fitness

Avoiding heart attacks and the benefit of looking gorgeous in skinny jeans—or almost every outfit—aren’t the only reasons you should focus on losing weight or getting into fitness.

Health is wealth. It is, however, a surprise that the media isn’t creating enough awareness to motivate people into action. Additionally, use of randomly selected biomarkers such as “excellent cholesterol,” “low triglycerides,” and “glucose tolerance” has certainly treated obesity with dignity. But while it seems humane to support “health at any size” because your health shouldn’t be a direct function of your weight, evidence-based facts show that excess body fat is harmful and should be discouraged.

Having worked in a gym for over six months, I’ve realized that many people (young and old) hardly miss their workout routines for many reasons. Exercise (such as cycling, walking, jogging, swimming, dancing or even yoga) and weight loss diets are really helpful—not only for the good feeling and smiles they add to our lives. Other benefits of having a healthy ratio of body fat and muscle include:

  • Low risk of diseases such as Type 2 diabetes. According to the Harvard School of Public Health, your ability to control body weight, cholesterol, and blood pressure helps to eliminate or reduce risks of several types of cancer—primarily breast and colon cancers.
  • Stress-free brains. Body fitness has a significant impact on your mood and there’s a high probability that you’ll feel awesome after each workout. Most people get their “argh feeling” first thing in the morning while others prefer the routine after subjecting the brain to daily pressures from family, study or work challenges.
  • Less junk food. It’s easier to eat less junk food when you are focused on achieving a healthier lifestyle either to reduce risks of suffering chronic health problems or reversing disease.

Interestingly, most people embrace behavioural changes (such as healthy nutrition and exercise) to live a more fulfilling life.

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Why Noom is a great product to turn to

At Noom, a New York-based health and wellness company, there are customized digital behaviour change programs to help patients improve adherence to treatment and, resultantly, live healthier lives. Key service areas provided at the tech startup firm to help people achieve their health and wellness goals include:

  • Diabetes Prevention
  • Diabetes Management
  • Healthy Weight
  • Hypertension Prevention
  • Hypertension Management
  • Co-morbidity of Hypertension and Diabetes.

Over 28 million patients have benefited from Noom’s products and services, with about 85% program completion rate. With Noom app, users can access real-time data on their log exercises, blood sugar, and blood pressure.

Figure 1: Percentage of results achieved by patients

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Source: Noom (2020)

Maintaining good health is expensive, but ignorance and negligence cost a lot more. According to a research conducted by Noom, people diagnosed with pre-chronic or chronic health conditions spend between $500 to $12,000 every year—and at least 7 out of every 10 adults suffer one or more health complications such as overweight, diabetes, hypertension and cardiovascular disease. The results explain why you should consider lasting behaviour changes that are capable of eliminating or reducing your healthcare expenditure. Basically, the Noom app also helps you to track food with a helpful barcode scanner.

Figure 2: Estimated cost of pre-chronic and chronic diseases

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Source: Noom (2020)

About Noom, Inc.

Saeju Jeong and Petakov established the mobile health and wellness company, Noom, and launched its iOS and Android app in 2008. Yearly revenue was $61 million in 2018 and, according to Forbes, earnings quadrupled to $237 million in fiscal year 2019. Petakov was formerly a Google-certified engineer who obtained educational qualifications in Psychology and Computer Science at Princeton University, USA.

Noom conducted the world’s largest mobile health and wellness study involving more than 30,000 survey participants—including more than 70% weight loss patients/customers. The company is renowned for producing the first-ever fully mobile diabetes prevention program, which gained global approval for quality and performance in a peer-reviewed scientific journal such as Nature and British Medical Journal (BMI). In 2017, the Centres for Disease Control and Prevention (CDC) officially recognized Noom’s health and wellness program, and in 2018, Google named it the 3rd most-searched diet program in the world. Noom has offices in New York City, Tokyo and Seoul.


Noom offers personalized accountability for health and wellness. So, if you wish to live longer—in good mental, physical and emotional health, your registration with Noom guarantees greater opportunities to realize your innate potentials, explore the world, and spend quality time with loved ones.

When you join Noom you will be in contact with a personal Coach to help guide you to your health goals Join the global health and wellbeing campaign to make the world a better place!


* FTC disclaimer: I was compensated for this post and it contains affiliate links. I will be compensated if you make a purchase after clicking my links.

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