Marks & Spencer and Morrisons are the big winners of an annual Christmas supermarket taste test, which crowns the best shopping destination for everything from turkey to pudding.
Set up by Good Food, the test had judges blind taste 185 Christmas products entered by 13 supermarkets across 17 categories.
While many categories were won by M&S, the judges also awarded prizes in coveted categories to cheaper competitors.
In the categories of best turkey crown and best smoked salmon, M&S shared the award with Sainsbury’s and Aldi.
M&S ranked first in the following six categories:
- Best turkey crown – joint winner with Sainsbury’s
- Best smoked salmon – joint winner with Aldi
- Best gammon
- Best vegetarian main
- Best Christmas cake
- Best Christmas pudding
Morrisons topped three categories and seems to be this year’s go-to for mince pies.
The chain took home the awards for….
- Best showstopper dessert
- Best classic mince pies
- Best flavoured mince pies
Waitrose took home the mince pie awards in the special dietary requirements categories, winning best gluten-free mince pies and best vegan mince pies.
Along with their joint wins with M&S, Aldi won the best hot canape, while Sainsbury’s came first for best biscuit tin.
For alternatives in Christmas mains and cakes, the judges recommend heading to Booths for British porchetta and forest cake this year.
Meanwhile, Tesco and Lidl won one category each, with the former ranking first on pigs in blanket and the latter winning best trifle.
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