Beyonce shared with the magazine her inspiration for the label.
“It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed.”
“It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”
The famous singer says her fashion line is about “changing the conversation”.
She added, “It’s not about perfection. It’s about purpose. We have to care about our bodies and what we put in them.”