Content Marketing as a Business Development Strategy

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Content marketing is a smart, cost-effective approach to improving sales and business profits. And content marketing agencies are the present and future of digital marketing. Why? Because innovative business-to-business (B2B) marketers have proven systems that provide external environment analysis and PEST (political, economic, social and technological) analyses of organizations.

A 2021 research by TechNavio shows the global content marketing market will grow by $417.85 billion between 2021-2025, with a CAGR of almost 16% during the forecast period. This explains why leading brand managers across the world—from multinational corporations to small businesses enterprises—are always eager to maximize content marketing benefits towards attracting attention and generating leads that work.

Content Development vs. Content Marketing

Content development starts with crafting quality and insightful content that people actually want to read. But despite the hard work and relevance of demographic-based input, a content development process might not yield instant results on web traffic and sales. In some situations, results take quite some time. However, incremental successes over a period of time could prove that previous content investments were worth the effort. What makes the difference? It’s not the amount of money spent on paid-advertising. Although media advertising is one of the proven marketing strategies, content marketing works only when there’s something valuable and appealing for the intended audience to read. Therefore, content marketing benefits are best achieved through quality input.

Marketing is impossible without great content. So, entrepreneurs should ensure that content marketing is at the core of every marketing plan. The ultimate goal of a content marketing agency is to provide paid service that attracts and retains a defined market audience—for the purpose of driving customer action that leads to repeated sales and incremental profits. The activities of content marketing agencies entail constant creation and distribution of relevant, valuable and highly appealing online content capable of influencing customer behaviour in favour of organizations (clients).

How does content marketing work?

Content marketing is better than the traditional marketing approach of pitching products and services to prospects A content marketing agency uses strategic ideas to provide useful content that helps customers solve their problems. To achieve this objective, companies in different industries engage the service of reputable content marketing agencies that rely on professional content creators and Artificial Intelligence (AI) to regularly research business trends and gain insight into reliable analytics that are used to create customized high-impact content.

Strategies adapted in content marketing include:

  • Pay-per-click (PPC) that emphasize creation of quality content and use of clickable links to drive inbound/ outbound traffic and improve domain authority (DA)
  • Search engine optimization (SEO) that focuses on the relevance, originality and strategic use of words to enhance online visibility of contents in different search engines such as Google, Bing and Yahoo!
  • Social media advertising that exploits social media platforms (such as Facebook, Twitter, Instagram etc) to influence consumer behaviour
  • Public Relations (PR) strategies that address consumer issues to enhance value, foster business-company relationship, and sustain profits
  • Email marketing and blog articles (i.e. inbound marketing) that aim at creating quality content capable of driving inbound traffic and sales

Who needs content marketing?

Every brand in this digital age needs great content and strong partnership with a reputable content marketing agency to constantly maximise professional business ideas that increase competitive advantage. Small businesses and multinational corporations can adapt a mix of content marketing strategies to expand their customer base, increase online sales and boost brand awareness. Without effective content marketing strategies, the success or failure of every businesses depends on luck—and this exposes brands to high risks as well as huge losses.

According to a 2014 B2B content marketing research conducted by the Content Marketing (CM) institute, about 84% of marketers who consider themselves ineffective as content marketing strategists said they have no documented strategy. With a reliable team of SEO professionals and PR executives, Meziesblog provides cutting-edge content marketing services trusted by over 2,500 companies in North America and across the world.