Photo by Canva Studio on Pexels.com B2B industry is highly competitive, with marketers always trying to get ahead of their competition. Understanding the prospects’ buying behavior can help you target specific buyers and create personalized advertising for them. When approached at the right time, with the right type of advertising, the prospect shows more intent … Continue reading The Role of Intent Data in B2B Marketing
A buyer persona is a description of your company’s ideal customer. It should guide most of your business activities, from product development to the channels and marketing messages you use to promote your brand. Photo by Estudio Polaroid on Pexels.com It’s important for your business to establish a buyer persona because it helps you focus … Continue reading How to create a buyer persona
Photo by Sam Lion on Pexels.com Content marketing is a smart, cost-effective approach to improving sales and business profits. And content marketing agencies are the present and future of digital marketing. Why? Because innovative business-to-business (B2B) marketers have proven systems that provide external environment analysis and PEST (political, economic, social and technological) analyses of organizations. … Continue reading Content Marketing as a Business Development Strategy
When teaching the subject on "achieving organizational growth through better customer care experience," Stefan Thomke’s students end up discovering design principles that can act as building blocks to a great product or service experience. The teaching note outlines three examples, using real stories from students to illustrate each one: Solve problems with empathy and exceed … Continue reading How ‘smart organizations’ transform problems into opportunities
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