Understanding non-market strategies with a view to the future

First topic is the theory of Non-Market Strategy The market is frame of relationship, in which the firm positions itself. A market strategy is the set of actions taken with the goal of improving performance to create value. Porter’s five forces model forms a great example for this. Also, in the resource-based view, market strategy means investing in … Continue reading Understanding non-market strategies with a view to the future

6 Ways to success

Photo by Gerd Altmann on Pexels.com 6 Strategies for Reaching Your Definition of Success 1. Create a Vision for Your Life A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.ROSABETH MOSS KANTER Knowing how to succeed involves knowing what … Continue reading 6 Ways to success

Content Marketing as a Business Development Strategy

Photo by Sam Lion on Pexels.com Content marketing is a smart, cost-effective approach to improving sales and business profits. And content marketing agencies are the present and future of digital marketing. Why? Because innovative business-to-business (B2B) marketers have proven systems that provide external environment analysis and PEST (political, economic, social and technological) analyses of organizations. … Continue reading Content Marketing as a Business Development Strategy

Weird interview strategies you should know

Interviewers are increasingly employing weird strategies against candidates in order to foresee exactly how they'll react in their roles if given a chance in the company. The unconventional methods applied are intended to get job-seekers thinking on their feet without realizing their personalities are being appraised. Tips to nail that job interview. These are some of … Continue reading Weird interview strategies you should know