a boy playing chess

Lessons from Walt Disney

Though few companies have the diverse assets of Disney, there are still many tactics and strategies that can be adopted by studying the company. A clear vision drives perseverance and innovation There is such a thing as going too fast Crazy ideas need respect and candor to become reality Brand is a strategic function Engage … Continue reading Lessons from Walt Disney

Walt Disney’s Creative Strategy and Business Innovation

This article explains the Walt Disney Method that will help you understand the basics of a powerful brainstorming technique. As you know, Walt Disney was one of the most creative people to live in the twentieth century. Disney was a gifted film producer, director, screenwriter, animator, voice actor, and entrepreneur. His innovative method of working … Continue reading Walt Disney’s Creative Strategy and Business Innovation

United CEO: Boeing should apply strategic innovation to restore dwindling reputation

Amid manufacturing problems that grounded more than 140 Boeing 737 Max planes, United Airlines CEO Scott Kirby said that Boeing needs "real action" to restore its previous reputation for quality. In response, Boeing said that on January 25, workers at its 737 factory will stop working to participate in a special session focused on quality. … Continue reading United CEO: Boeing should apply strategic innovation to restore dwindling reputation

Carroll’s Pyramid of Corporate Social Responsibility (CSR)

Photo by Mikhail Nilov on Pexels.com Corporate Social Responsibility (CSR) is a "must have" for most organizations these days. Not only because of the benefits it can bring to the environment and local communities, but also because of the benefits it can bring to the organization – increased profits and valuation, greater employee engagement and … Continue reading Carroll’s Pyramid of Corporate Social Responsibility (CSR)

Understanding non-market strategies with a view to the future

First topic is the theory of Non-Market Strategy The market is frame of relationship, in which the firm positions itself. A market strategy is the set of actions taken with the goal of improving performance to create value. Porter’s five forces model forms a great example for this. Also, in the resource-based view, market strategy means investing in … Continue reading Understanding non-market strategies with a view to the future

6 Ways to success

Photo by Gerd Altmann on Pexels.com 6 Strategies for Reaching Your Definition of Success 1. Create a Vision for Your Life A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.ROSABETH MOSS KANTER Knowing how to succeed involves knowing what … Continue reading 6 Ways to success

Content Marketing as a Business Development Strategy

Photo by Sam Lion on Pexels.com Content marketing is a smart, cost-effective approach to improving sales and business profits. And content marketing agencies are the present and future of digital marketing. Why? Because innovative business-to-business (B2B) marketers have proven systems that provide external environment analysis and PEST (political, economic, social and technological) analyses of organizations. … Continue reading Content Marketing as a Business Development Strategy

Weird interview strategies you should know

Interviewers are increasingly employing weird strategies against candidates in order to foresee exactly how they'll react in their roles if given a chance in the company. The unconventional methods applied are intended to get job-seekers thinking on their feet without realizing their personalities are being appraised. Tips to nail that job interview. These are some of … Continue reading Weird interview strategies you should know