It’s a jungle out there. And when it comes to online visibility and growth, we’re all like trees competing for the best light.
If you have an online business and social media presence, do you know it’s possible to break through the canopy and leave your competitors in the shade?
Tip #1: See the forest and the trees
Make sure you know where you stand in your niche. Get a full overview of the market using Market Explorer and analyze leaders, established players, and rising start-ups.
Then, zoom in on your top competitors and uncover their main traffic sources. You can even see demographics and psychographics like age, gender, location, and interests of your audience.
These benchmarks will help you better understand where you can improve.
Tip #2: When it comes to backlinks, branch out
Are your competitors outperforming you in backlinks? Insert up to five competitors into Backlinkg Gap to find the backlinks your site is missing out on.
You can also go to Backlink Analytics, enter your competitor’s domain, and use the “Lost” filter to find their recently lost links.
Both sources will give you new ideas for link-building prospects.
Tip #3: Track your competitors like a lion stalks its prey
Don’t let your competition sneak up on you—use EyeOn to get a weekly report on your top five competitors’ new blog posts and ad campaigns.
You’ll see their new promotions and how they’re positioning themselves so you can adjust your strategy accordingly.
Want even more competitor intel? Track your rivals’ audience, activity, and content with Social Media Tracker and find out what best engages your audience.
Ready to rule the jungle?
Go get ‘em, tiger!