| Time flies, and content marketing trends are changing and evolving. As a site or blog owner or a writer, it’s your job to align with all the novelties to provide top-notch content. Here’s some interesting data* to help you keep your content marketing strategy working and effective. |
| 1. Content marketing as a part of marketing strategy |
| 97% of companies – yes 3% of companies – no |
| 2. Documented content marketing strategy |
| 57% of companies – yes 40% of companies – no 3% of companies – not sure. |
| 3. Tactics that helped the most to make the 2021 content strategy successful |
| Content quality improvement – 55% Search engine optimization – 46% Creating more video and visual content – 40%. |
| 4. Tactics that helped the most with ranking the content organically in 2021 |
| Content quality improvement 55% Making it more authentic – 61% More content creation & more frequent posting – 45% More precise keyword research – 43%. |
| 5. Which content formats brought the best results in 2021? |
| Video – 37%, Blog posts – 36%, Success stories – 32% |
| As you can see, content making and blogging stay the top priority for content marketers. That’s what helps a company reach new heights. You can easily fuel your blog or site with qualitative content and even earn money by placing it on your website! |