|Time flies, and content marketing trends are changing and evolving.|
As a site or blog owner or a writer, it’s your job to align with all the novelties to provide top-notch content. Here’s some interesting data* to help you keep your content marketing strategy working and effective.
|1. Content marketing as a part of marketing strategy|
|97% of companies – yes|
3% of companies – no
|2. Documented content marketing strategy|
|57% of companies – yes|
40% of companies – no
3% of companies – not sure.
|3. Tactics that helped the most to make the 2021 content strategy successful|
|Content quality improvement – 55%|
Search engine optimization – 46%
Creating more video and visual content – 40%.
|4. Tactics that helped the most with ranking the content organically in 2021|
|Content quality improvement 55%|
Making it more authentic – 61%
More content creation & more frequent posting – 45%
More precise keyword research – 43%.
|5. Which content formats brought the best results in 2021?|
|Video – 37%, Blog posts – 36%, Success stories – 32%|
|As you can see, content making and blogging stay the top priority for content marketers. That’s what helps a company reach new heights.|
You can easily fuel your blog or site with qualitative content and even earn money by placing it on your website!