Josie Natori: ‘No Better Business Than Fashion’.

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Josie Natori, (born Josefina Almeda Cruz) is an American fashion designer and the CEO and founder of The Natori Company.

Natori served as a commissioner on the White House Conference on Small Business.

In March 2007 she was awarded the Order of Lakandula, one of the highest civilian awards in the Philippines.

In April, 2007, Natori received the “Peopling of America” Award from the Statue of Liberty – Ellis Island Foundation.

She often says her business philosophy is based around an “East-West mix” of culture and design.

Natori has been named by Yahoo as a “self-made immigrant millionaire” and furnished the accommodations for Pope Francis during his January 2015 visit to Manila. “Basically, we all helped in our own ways,” she said, adding with a laugh. “I provided everything but the soap.

“We just wanted to respect the way he lives, which is very simple. Everything was done simply and mostly in white because that is what he would have wanted,” Natori told Women’s Wear Daily.

She has appeared on the Fox Business Network to talk about lingerie business trends and international shipping. “We ship from our factory in the Philippines and also in China and it’s a nightmare,” Natori told the news channel about delays caused by International Longshore and Warehouse Union work stoppages at West Coast Ports.

Natori’s parties have been covered by social blogs from New York, and her career switch from finance to fashion has been chronicled by the Oprah media network.