Effective cross-cultural management is crucial for business survival at the global stage. More than 70% of jobseekers always consider workplace diversity as a major factor while evaluating job offers. Culturally diverse organizations also have higher productivity levels and are more profitable. But the competitiveness of multinational corporations depends on maximal use of ground-breaking technology (such as email, web-based telephony, video conferencing, e-business platforms etc.) which have improved cross-cultural relationships among businesses, governments, customers, and other stakeholders thereby reducing cost of business operations and increasing returns on investments (ROIs).

International Business: Cross-cultural Aspects of Creating Sustainable Competitive Advantage explains how companies in global markets can achieve competitiveness through innovative cross-cultural management ideas which revolve around people, process, and technology. It explores how multinational corporations can enforce understanding and collaboration among employees from diverse cultural backgrounds. Using insights from theories and real-world examples, the author encourages global managers to adopt business models and innovative approaches that support cultural diversity, inclusivity, and effective cross-cultural management. The book explores the inherent challenges of leading multicultural teams across international borders.

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