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The anatomy of a top-performing article consists of many elements, be it a “how-to” post or a list.

Nevertheless, the first thing a user sees is the headline. 80% of online readers check the headline.

So, keep in mind some helpful tips for catchy headlines:

• 50% more articles open get companies that use numbers in titles,
• 20% higher CTR gets companies that use odd numbers in titles (“15 Best…”),
• Utilize “rationale” titles – “rationales” can offer strategies, tested approaches, or tips (for instance, “15 Reasons to Run an Online Store”),
• Keep the main keyword close or at the beginning.

That said, you can not only prepare a content type your readers love the most. You will also master an engaging headline and give them a reason to check your blog post.

What word count is optimal for your niche?

Word count is another part of your content merit. That said, you need to understand how long your article should be to rank high and meet customer needs.

Nowadays, the average content length is 1,447 words. This way, we can see that long reads are the highest-performing type of blog post. Anyway, does it mean that all your articles should be that long?

In fact, no, they shouldn’t. You need to base it on some statistics and research, and common sense.

As you can see, the gap between the biggest and lowest number of word of highest-performing content among different industries amount to 961 words!

Why is it so? Well, firstly, the competition within niches is different. The keyword density and competition are also very various.

Moreover, some niches require more word count to explain certain topics.