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Of course, take a look at the data above once more. It will show you the direction you can move to.

Also, we recommend you check our research about the optimal content length in 2023.

This way, you’ll get a starting point and can work out the best fitting length for your blog posts.

Also, we suggest spying on your competitor’s content. Check some of the most trusted and popular blogs in your niche. Look through at least ten articles from each site and see how long the posts usually are.

Sure thing, don’t forget about common sense, as we’ve mentioned before. If you need 1,000 words to create a well-written, relevant, and helpful article – let it be so. Don’t extend it to 1,500 words artificially.

What number of images do you need?

70% of businesses invest in content marketing, which includes visual marketing strategies. Yet, you can see that visuals are a must-have nowadays by yourself. If you check any kind of blog, you will most probably notice it includes at least one image.

Of course, it’s clear that some industries require more visual elements than others. Pictures are able to support the text and extent their meaningfulness.

We need to add that the data shows an average number of pictures for every industry. It’s logical to see that the travel industry adds the most significant number of images. To engage users, they need to use high-quality and stunning shots.

Nevertheless, even for us, it was a surprise that other niches use not that many pictures. That’s why we recommend using more visuals (pictures, videos, gifs, etc.) to complement your content.

Benefits of visuals for your blog

After all, there are thirteen really important reasons to use visuals in your articles:

1. More appealing posts.

2. Clearer structuring.

3. Better ranking on SERP.

4. Visually longer posts.

5. Explanation of complex information.

6. Wider exposure on social media.

7. Another way to stand out.

8. Illustrations for your statements.

9. Better way of storytelling.

10. More professional look of your content.

11. Image search engine traffic.

12. Better for user experience.

13. Longer time on page.

That’s why you should spend some time creating beautiful images for your blog content. In any case, a text with relevant images always outperforms the same quality article but without pictures.

Conclusion

As you can see, search remains the most important channel for customer acquisition. This way, your main goal is to rank high on search engines.

One of the success elements that will help you reach this goal is definitely content.

Nevertheless, it’s vital to understand what article types, word count, and other features make your blog posts top-performing. This article gives you a clue about which formats to use to create content with merit.

Tell us, what article types do you use for your niche? How well are they performing? Share your experience in a comment below!