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Still on the fence about whom to hire to get the best results from your marketing budget? Working with an agency has six benefits freelancers can’t compete with because one person can only do so much.

Full-Stack Team of Specialists

A full-stack team of digital marketing specialists will have the knowledge and experience in all aspects of online marketing critical for getting the highest ROI from your ad spend.

They’ll know all the channels and mediums, from PPC to organic and social media to websites. You’ll benefit from their in-depth knowledge of when a video will outperform an image or when a graphic will get your message across better than an article.

A full-stack team usually has multiple specialists in every role:

• A marketing strategist or director who understands how to find and reach the target audience most effectively.
• An SEO expert who finds the most productive keywords to build content around.
• A content writer who creates engaging content that attracts and moves prospects through your sales process.
• A PPC manager to target prospects ready to buy now.
• A graphic designer who creates informative, attention-grabbing content that makes your brand memorable.
• A front-end developer to showcase your website content.
• A social media expert to develop and monitor buzz and manage your reputation.

Bigger Toolbelt

The tools and resources needed by digital marketers continue to grow as the digital landscape expands. Each specialist in a full-stack team needs a specialized tool kit:

• Content writers: SEO tools, a writer’s platform, trend analysis, and more
• Graphic artists: Quality design software, asset library subscriptions
• Videographers: Video editing software, photo/video equipment
• Analysts: Marketing analytics programs

And, of course, everyone needs communication apps. Having the best tools enables specialists to produce the best product. But paying for all those tools is an expense that agency teams bear much easier than individual freelancers with only one income.

Proven Track Record

Google makes it easy to check a digital marketing agency’s track record and reviews. Every reputable agency displays a list of clients on their website and numerous case studies about marketing challenges they’ve overcome.

Personalized Touch

Do you appreciate a personal touch when you’re doing business? If you do, you’re not alone:89% of marketers experience a positive ROI when they use personalization.

However, with the advent of multi and omnichannel marketing, running a successful, personalized campaign that follows consumers across multiple platforms requires skills you’re far more likely to find at an agency. This way you can enjoy successful email marketing campaigns, powerful content creation, and winning digital marketing projects. 

Holistic & Niche Campaign Options

Agencies can provide a broad spectrum of options from full-blown to niched-down campaign goals geared to deliver the desired outcomes because they have a full-stack team that can quickly scale. If you need to scale up, you can stick with the same team without having to find and onboard another freelancer with the specific experience needed.

Cost Effective

Every campaign costs you money. Tinkering with, or even worse, having to scrap, a substandard effort can be disastrous as low sales’ painful ripples expand through your business. Agency work often delivers top-level results the first time around.

Beating Freelance Digital Marketing Services

The most successful marketing efforts come from a coordinated approach that communicates your brand message across all channels and mediums your target audience frequents. Competent digital marketing agencies provide the full spectrum of services that businesses need to succeed in the challenging conditions of today’s marketplace. No freelancer, no matter how skilled they are, can hope to match the track record of full-stack team of professionals.