Purposeless content creation leads to nowhere. You won’t get new readers or more traffic.
So, how do you ensure you meet your goals?
Write content that satisfies readers and search engines! Irobiko Chimezie Kingsley (a novelist, blogger and professional academic writer from Nigeria) has provided some essential elements you should keep in mind.
Friendly Content for Users
(a) should express what text is about
(b) should have a keyword at the beginning
(c) should be worth clicking
(a) should be properly organized,
(b) should reveal the topic of the article,
(c) should engage users & make them continue reading.
(a) you should add helpful links within content pointing to your other posts,
(b) you should choose articles that are relevant to the current post.
Visualize your story:
optimize alt tags for those who cannot see the image,
choose the right compression to keep the quality, yet allow fast loading,
check visuals on mobile & desktop.
Show what to do next:
add a call to action to guide readers, e.g., to subscribe, check product, etc.
Friendly Content for Search Engines
define primary and secondary keywords,
use the main keyword within the first 100 words,
add a keyword to title and preferably in headings,
naturally use keywords in the anchor text,
optimize for long-tail keywords (if possible).
create short yet descriptive URL,
make sure it matches the title,
include a primary keyword in your URL.
use it to give extra information about your post,
include 1-2 keywords in it.