Pamela Anderson is a Whoa!

PAMELA Anderson peeled off for her sexiest shoot in a decade - to promote vegan shoes. The former Baywatch star, 48, looked half her age as she revealed her perfectly-toned body in a series of nude shots which show off her footwear brilliantly. To change things up a little, the traditionally blonde star wore a dark brown wig, a smile - and not much else. 

Pammie stripped down to her birthday suit for the shoot in PAPER magazine, after teaming up with French footwear designer Amélie Pichard to launch a collection called Pammies.

The shoes are all-vegan, meaning no animals have been killed for any part of their construction, with ten per cent of all sales going to her non-profit Pamela Anderson Foundation.

Keen animal activist and environmentalist Anderson said: “I wanted to contribute to fashion and beauty to offer cruelty-free fun choices.

“I’m not the designer. Celebrities are not designers. I don’t like the word ‘celebrity,’ since people can be famous for no good reason in this social media culture. Activism is fun.”

Despite her incredible good looks, mum-of-two Pammie insisted beauty and glamour are hard to find these days.

She said: “What is beauty? It is any age. It is timeless. It’s hard to be glamorous in this digital world. I wish we still lived in black and white. People were more beautiful.”