Image: A Bing (nickname) receives his award from Guinness World Records official.
Guinness World Records, known from its inception in 1955 until 1998 as The Guinness Book of Records and in previous U.S.editions as The Guinness Book of World Records, is a reference book published annually.
The Guinness Book of World Records lists world records and national records, both of human achievements and the extremes of the natural world.
The book itself holds a world record, as the best-selling copyrighted book of all time.
As of the 2016 edition, it is now in its 62nd year of publication.
This international franchise has extended beyond print to include television series and museums. The popularity of the franchise has resulted in Guinness Book of World Records becoming the primary international authority on the cataloging and verification of a huge number of world records; the organization employs official record adjudicators authorized to verify the authenticity of the setting and breaking of records.