A coalition including former Trump administration officials is launching a seven-figure advertising and grassroots campaign to boost Republican lawmakers who support a national ingredient transparency standard, arguing that a uniform federal policy would help prevent higher grocery prices for American families.

Americans for Ingredient Transparency (AFIT) — a coalition of policy experts, farmers, and business leaders — announced Wednesday that the campaign will begin in mid-August. The effort will support the reelection bids of Sens. Susan Collins (R-Maine), Jon Husted (R-Ohio), and Roger Marshall (R-Kan.), along with Reps. Kat Cammack (R-Fla.) and Mariannette Miller-Meeks (R-Iowa) .

“The moment for Congress to act is now,” said Andy Koenig, a former Trump administration official affiliated with AFIT. “American families are already feeling the pinch at the supermarket, and a patchwork of conflicting state laws, if left unaddressed, will drive prices even higher.”

The campaign will include television, digital, and grassroots outreach designed to encourage Congress to adopt a single national standard rather than a state-by-state approach to ingredient transparency. According to the group, a growing patchwork of state ingredient regulations threatens to increase grocery costs by 12% for the average American household if a national standard is not enacted.

The advertising push underscores the continued political influence of the Make America Healthy Again (MAHA) movement, led by Health and Human Services Secretary Robert F. Kennedy Jr. , which has made food ingredients and consumer health a major issue within the Trump administration.

The House Energy and Commerce Committee held a hearing in April on the FRESH and Affordable Foods Act, legislation that would create a national standard for ingredient transparency. Kennedy voiced support for such a standard during a Bloomberg interview last December, saying he favors one “that is working for the states and working for the federal government, and that works for industry.” “They don’t want to have rules in 50 different markets – that’s impossible,” he said at the time.

Several lawmakers featured in the campaign face competitive reelection races this fall. RealClearPolitics’ polling average shows Husted in a statistical tie with former Sen. Sherrod Brown (D-Ohio) roughly three months before Election Day.