Heinz has announced its first pasta product launch in a decade – a canned version of the beloved Italian dish spaghetti carbonara.
People’s takes on carbonara can sometimes stir up controversy online – cream or no cream? Pecorino or parmigiano? Only egg yolk or also egg white?
But Heinz says it has “come to the rescue” with its “fail proof” canned carbonara, which takes the “drama” out of trying to perfect the recipe.
It’s had a mixed response online, with one user on X going as far as to call it an “abomination” and others saying they’re keen to try it.
The food manufacturer is trying to appeal to a younger generation with its latest launch – it said its research shows 32% of the Gen Z cohort want their food to be “fast and convenient”.
Alessandra de Dreuille, Kraft Heinz meals director, said: “We understand that people are looking for convenient meals that are effortless to prepare, and our new spaghetti carbonara delivers just that.
“It’s the perfect solution for a quick and satisfying meal at home.”
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