A beauty brand founded by model Hailey Bieber is set to launch in stores for the first time this autumn.

Rhode skincare and cosmetics products have entered branches of Sephora in the US and Canada today and will be crossing the pond in the coming weeks.

Sephora will carry Rhode’s core products including Peptide Lip line, skincare and blush. 

“We couldn’t be more excited to welcome Rhode to our portfolio of best-in-class brands and to bring it to our beauty fans, starting in the US and Canada today, followed by the UK,” said Priya Venkatesh, global chief merchandising officer at Sephora.