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Gigi Hadid confirms new partnership with Reebok

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Gigi Hadid is designing a collection for Reebok, the 23-year-old model announced on Wednesday 14 November, 2018.

Gigi x Reebok.jpg

Image: Gigi Hadid

Hadid explained that she would be releasing the Reebok x Gigi Hadid clothing line for the sportswear giant, and unveiled her first two designs which will drop on December 7.

The news follows the rollout of Gigi in Moschino x H&M’s collaborative campaign and her quite a few runway appearances during Milan Trend Week which involved Fendi and Versace. Back in August, she debuted Reebok’s recently designed PureMove sporting activities bra.

Gigi will release the Freestyle Hi design, which is a black 90s-style trainer with orange laces and detailing, and a matching cropped t-shirt which comes in either white or hot pink next month.

The Gigi x Reebox collection, also known as “Future Nostalgia,” is due for release in early 2019.

Posting a photo of the ‘Freestyle Hi’ on Instagram, she said: “SURPRISE ! #REEBOKxGIGI limited pieces drop December 7th in stores, FULL SEASON 1 COLLECTION drops Jan/Feb ’19 !!!!! @reebok @reebokclassics more info soon 🙂 x” (sic)

Gigi also revealed that her favorite thing about collaborating with the brand was looking back at past designs in order to “bring back past classics”.

When asked by a fan on Twitter what the best thing about working with Reebok was, she said: “I got to go through the archives !!!! & am bringing back classic (80’s & 90’s) Reebok pieces for our generation in new color-ways / updated the shapes a bit ! The collection is called “Future Nostalgia” :)” (sic)

Meanwhile, Gigi took to the Victoria’s Secret runway to walk in their annual fashion show earlier this month – where she was joined by her 22-year-old sister Bella, and best friend Kendall Jenner – and admitted that it was “insane” being able to take the stage with her sibling.

She said: “It’s honestly insane. Being able to look across of the room like this and see your family is a blessing. Not just at the VS show, but all over the world, I feel like I get have a piece of home with me.”

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