It’s the day before your friend’s birthday and you’ve completely forgotten to get them a gift.
Usually, at this point, your only choices are to leave the house and go to an actual shop, or put more money in the pocket of Jeff Bezos and hope an Amazon Prime delivery turns up on time.
But now, online marketplace Not On The High Street and Deliveroo have teamed up to give customers access to on-demand delivery of more than a thousand gifts and personalised products in as little as 25 minutes.
From this week, at least 15 small brands across London will be available to order via the delivery app, under the umbrella of Not On The High Street. More independent brands will be added to the platform as it expands.
It’s not the first time a delivery brand has expanded beyond food – yesterday we told you that Just Eat has hooked up with Lovehoney to get vibrators and lingerie sent to their doorstep in minutes.
Just Eat said the products will be delivered inside sealed, unbranded paper bags, with receipts inside to ensure “discretion”. The brand has already made deals with Lush cosmetics and Boots.
Deliveroo penned a similar deal with Ann Summers earlier this year.
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