Position: Director for Digital Content and Website Communications — Full-Time
Location: University of Mount Saint Vincent (Riverdale, NY)
Salary: $100,000 – $110,000 per year

About the University: Founded by the Sisters of Charity of New York, the University of Mount Saint Vincent is an academically excellent, authentically inclusive, Catholic and ecumenical liberal arts university. Combining a strong core curriculum with a full array of liberal arts majors and selected professional fields, the University seeks the development of the whole person in the spirit of Vincent de Paul and Elizabeth Ann Seton—fostering understanding of common humanity, commitment to human dignity, and appreciation of obligations to each other.

Role Overview: Provides strategic leadership and management for the University’s digital communications ecosystem, advancing the institution’s brand, voice, and strategic priorities across all digital platforms. A key member of the Office of Advancement’s Marketing and Communications team, this position develops innovative digital communications strategies that strengthen enrollment, institutional reputation, and alumni engagement. Working with the Associate Vice President for Marketing and Senior Director for Communications, the Director expands the University’s digital presence, enhances storytelling across social media, and positions the University for success in an evolving digital landscape.

Key Responsibilities:

• Lead development and execution of a comprehensive digital content and website strategy aligned with the University’s Plan for Strategy, enrollment goals, advancement initiatives, and reputation-building
• Serve as strategic lead for website communications—overseeing content, governance, user experience, accessibility, performance, and optimization across umsv.edu, umsvathletics.com, and related properties
• Partner with AVP for Marketing and Senior Director for Communications on integrated digital campaigns and storytelling across web, social media, and multimedia
• Serve as primary steward of the University’s digital voice, brand, and messaging
• Lead development, editing, publishing, and optimization of digital content (website copy, landing pages, multimedia, social media)
• Oversee website content strategy and management: information architecture, navigation, governance, user experience, content audits, and coordination with web/technology partners
• Collaborate with campus leadership and departments to translate institutional priorities into effective digital experiences
• Lead SEO, Answer Engine Optimization (AEO), and AI-powered discovery initiatives
• Use analytics and audience insights to evaluate effectiveness and recommend improvements
• Oversee social media strategy and content development
• Direct multimedia content (photography, videography, graphic design, emerging formats)
• Manage digital projects, vendors, consultants, and technology partners (website enhancements, integrations, redesigns)
• Monitor emerging digital technologies and higher education trends; recommend innovative approaches
• Provide guidance and training to campus partners on website content, social media, accessibility, SEO/AEO, brand standards, and digital best practices

Required Qualifications:

• Bachelor’s degree (or higher) in marketing, communications, journalism, digital media, public relations, or related field
• Seven or more years of progressively responsible experience in digital communications, content strategy, website management, marketing, or communications; higher education experience preferred
• Demonstrated experience developing/executing digital content and website strategies supporting organizational goals and measurable outcomes
• Strong experience managing or providing strategic oversight of websites and CMS (preferably WordPress), including governance, information architecture, UX, and optimization
• Knowledge of SEO, AEO, analytics, digital performance measurement, and emerging AI-powered search/discovery platforms
• Excellent writing, editing, storytelling, and communication skills
• Experience managing social media strategy and content across multiple platforms
• Experience working with web developers, designers, IT professionals, agencies, and consultants
• Knowledge of digital accessibility, UX principles, and mobile-first content practices
• Proficiency with Adobe Creative Cloud or comparable tools; experience with multimedia (photography/video)
• Strong project management, organizational, and problem-solving skills
• Ability to collaborate across departments and advise senior leaders on digital strategy
• Creative, proactive, adaptable, solutions-oriented approach

Preferred Qualifications:

• Master’s degree in marketing, communications, higher education, digital media, or related field
• Experience leading digital strategy/website communications in higher education or a complex organization
• Experience with website redesigns, CMS migrations, digital transformation, or enterprise-level web projects
• Experience with enrollment marketing, advancement communications, alumni engagement, or reputation initiatives
• Experience leveraging generative AI, AEO, or emerging search/discovery technologies

Benefits: Generous paid time off beyond University holiday closures (vacation and sick leave); comprehensive health, dental, and vision insurance; 100% employer-sponsored Life Insurance & LTD; 403(b) retirement plan with employer matching; professional development opportunities; tuition benefits for employees and dependents; Employee Assistance Program.

Application Link: Apply through the University of Mount Saint Vincent careers portal.

The University of Mount Saint Vincent is an AA/EOE committed to equal opportunity, employment, and advancement for all individuals, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or any other characteristic protected by federal, state, or local laws.