Fashion
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Introduction For decades, luxury fashion followed a predictable retail model. Brands opened flagship boutiques in major shopping capitals such as Paris, Milan, London, New York, and Tokyo. Consumers traveled to these destinations to experience luxury shopping firsthand. In 2026, that model is rapidly evolving. Rather than waiting for customers to visit flagship stores, luxury brands…
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Introduction For nearly two decades, menswear seemed divided into two extremes. On one side stood fast fashion: inexpensive, trend-driven clothing designed to be consumed quickly and replaced even faster. On the other stood luxury fashion, where logo-heavy products and eye-watering prices became symbols of exclusivity. In 2026, however, a third category is rapidly becoming the…
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For more than a decade, fashion marketing revolved around a relatively simple formula. Brands measured success through likes, shares, comments, impressions, and follower counts. Influencers were evaluated according to audience size. Marketing teams built strategies around reach and visibility. Today, that formula is being fundamentally reconsidered. One of the most significant fashion-business stories emerging in…
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As the luxury industry searches for new growth engines amid a slower global market, one theme is becoming increasingly clear: innovation is no longer a support function. It is becoming a core competitive advantage. That reality is reflected in the growing importance of the annual LVMH Innovation Award and the broader innovation ecosystem surrounding the…
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The global luxury industry entered June 2026 facing a difficult reality. Growth has slowed, consumer behavior is shifting, and many luxury groups are searching for fresh ways to remain culturally relevant while building long-term business resilience. Against that backdrop, luxury conglomerate Kering has unveiled one of the most ambitious talent-development initiatives seen this year: the…
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A major sustainability battle is unfolding behind the scenes of the luxury fashion industry, and its outcome could reshape supply chains for years to come. At the center of the controversy is the European Union’s Deforestation Regulation (EUDR), legislation designed to prevent products linked to deforestation from entering European markets. Although the law originally included…
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Among the most influential voices in fashion today, few designers are generating as much discussion as Willy Chavarria. In a recent Vogue interview, Chavarria articulated a vision for fashion that extends far beyond clothing. His comments arrive at a moment when the industry is increasingly debating identity, culture, representation, and purpose. Chavarria has spent years…
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One of the most discussed stories across luxury fashion circles this week is the official repositioning of Marni under newly appointed creative director Meryll Rogge. The conversation reached a new level following a major interview with Marni CEO Stefano Rosso and Rogge during the Vogue Business Global Summit in France, where both executives outlined their…
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One of the biggest themes in fashion news this month is the mixed outlook for the global luxury sector. Industry reports indicate that hopes for a strong recovery have been complicated by geopolitical tensions, weaker tourism flows, and changing consumer behavior. According to recent analyses, several luxury groups have experienced slower growth than expected. The…
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A major exhibition in New York is highlighting the cultural influence of French luxury fashion. Organized by Comité Colbert, the exhibition brings together dozens of luxury houses and cultural institutions to celebrate 250 years of Franco-American relations. The event features pieces associated with leading fashion brands including Givenchy, Dior, Balenciaga, and Chanel. Historic garments, archival…
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British luxury house Burberry is showing encouraging signs that its turnaround strategy is working. Recent financial reporting indicates that the company improved profitability during its latest fiscal year and expects further progress in 2027. Burberry has faced intense competition from larger luxury groups in recent years. Maintaining relevance while preserving the brand’s British heritage has…
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One of the most talked-about fashion-business stories this week is the announcement that Gucci will become the title partner of the Alpine F1 Team beginning in the 2027 Formula One season. The partnership will create the “Gucci Racing Alpine Formula One Team,” marking the first time a major luxury fashion house has become a Formula…
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French luxury house Chanel is showing signs of recovery after a challenging period for the global luxury market. Recent reporting indicates that the brand returned to revenue growth in 2025, helped by the arrival of creative director Matthieu Blazy and renewed consumer interest in its collections. New customers reportedly played a significant role in the…
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In a collaboration that perfectly captures the zeitgeist of 2026, Swiss sports brand On has announced a multi-year partnership with Erewhon, the famously expensive Los Angeles grocery chain beloved by celebrities and wellness devotees. This partnership, which launched on May 28, is far more than a simple co-branded sneaker. It is a full-blown lifestyle capsule…
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Just one week after the shocking announcement that sustainable fashion darling Everlane was acquired by ultra-fast-fashion giant Shein, the brand’s co-founder, Michael Preysman, has announced a defiant new venture. Preysman confirmed he is “starting over” with a new fashion brand, aiming to resurrect the original vision of Everlane. The news sent ripples through the industry,…
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In a stunning departure from the traditional runway, VOGUE has once again redefined the boundaries of fashion events with the launch of “Shangu Jiari” (Valley Vacation), the second edition of its high-end lifestyle IP, VogueVacation. On May 29, 2026, the event made a spectacular debut in Jiuzhaigou, Sichuan, at the breathtaking Risai Valley, located over 2,000 meters…
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