ABBA to reunite for Digital ‘Entertainment Experience’

abba to reunite for digital entertainment experience

The members of ABBA will reunite for a new form of digital ‘entertainment experience’ next year.

The iconic Swedish pop band made the announcement Wednesday, but didn’t offer much detail.

They said they would be teaming up with Universal Music Group and entertainment mogul Simon Fuller (‘American Idol,’ Spice Girls) to ‘create an original entertainment experience … that will enable a new generation of fans to see, hear and feel ABBA in a way previously unimagined.’

“We are exploring a new technological world that will allow us to create new forms of entertainment and content we couldn’t have previously imagined,” he added.

ABBA consists of Benny Andersson, Agnetha Faltskog, Bjorn Ulvaeus and Anni-Frid Lyngstad. They formed in Stockholm in 1972 and last performed together 35 years ago.

The four members made a rare joint appearance in January for the opening of a Stockholm restaurant inspired by the ‘Mamma Mia!’ musical.

Benny Andersson said the new project would enable the band to revisit the heyday of their careers.

“We’re inspired by the limitless possibilities of what the future holds and are loving being a part of creating something new and dramatic here. A time machine that captures the essence of who we were. And are.”

Anni-Frid Lyngstad shared her excitement about the virtual reality reunion telling Mail Online: “Our fans around the world are always asking us to reform and so I hope this new creation will excite them as much as it excites me!’

ABBA’s hits include Waterloo, The Winner Takes It All, SOS, Thank You for the Music, Mamma Mia, and Dancing Queen, which have become dance-floor anthems.

2 thoughts on “ABBA to reunite for Digital ‘Entertainment Experience’

  1. Once there’s love and understandding among people in relationship, busisness or emotional, they’ll get back together no matter the time or age.