The World Dart Championships have taken flight this week, and as teenage sensation Luke Littler continues to dazzle the sports world.
He captured the nation’s attention in 2023 and 2024 – and it appears he has also driven them out to spend money at Asda.
The supermarket giant said budding Luke Littlers have been eagerly anticipating its return, with sales of dartboards increasing by up to 1,900% in the last few weeks alone.
Asda stores across Warrington, the 17-year-old’s hometown, have seen the biggest surge in sales of 15%, it said.
Hollie Catley, buyer at Asda, said: “Over the last few weeks we’ve seen a massive surge in the sales of dartboards in the run-up to the World Championship at the famous Ally Pally, so much so that we sold out of stock just last week.
“We were dart-ermined to get more stock available for budding new stars and we’re pleased to say that they are now back available online at just £15.”
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