Salesforce

  • 2.5 SOCIAL MEDIA MARKETING Social media is not just a platform for interpersonal relations. It is a cult dominated by entrepreneurs, organizations, celebrities, business moguls and the world’s billionaires while consumers play the minority role (Koporcic & Törnroos, 2019). While companies strategize to explore social media platforms as a legitimate channel to connect with consumers…

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  • 1.7 RESEARCH SIGNIFICANCE The use of intent data as a solution in brand awareness creation has been a common practice in the marketing domain. Advancements in business intelligence driven by internet-based technologies has also enhanced use of intent data as a crucial business growth strategy. But whether the corporate goal of an organization is to…

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  • Earlier in June, Microsoft bought LinkedIn for a reported $26.2 billion, reasserting itself as one of the biggest players in the world’s technology market. The business deal between these two companies in different sectors was one of the smartest mergers today. Image shows Jeff Weiner, chief of LinkedIn, left, Satya Nadella, chief of Microsoft, and Reid Hoffman, executive…

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