Methodology: The role of intent data in brand awareness marketing

Photo by Ashutosh Sonwani on Pexels.com CHAPTER THREE METHODOLOGY RESEARCH TYPE Researchers in the business domain, specifically marketing and sales management, use qualitative and quantitative research designs to collect and analyse data. Methodologies for testing hypothesis are qualitative if non-numerical data (such as texts, video, or audio files) are used whereas the quantitative design involves … Continue reading Methodology: The role of intent data in brand awareness marketing

Problems of intent marketing and how to achieve brand marketing goals

Photo by Pixabay on Pexels.com What are the challenges facing intent marketing? Data quality Inadequate quality data is a challenge that faces implementing intent marketing. In order to identify purchase signals, data collection must be performed flawlessly. It is recommended to work with an intent data provider in cases where data quality is an issue.  Integrating … Continue reading Problems of intent marketing and how to achieve brand marketing goals

The meaning and importance of intent marketing

Photo by Mikhail Nilov on Pexels.com Intent marketing aims to affect prospect purchase decision by analyzing consumer behavior. By leveraging intent marketing, 64% of companies reported improvement in return on investment and conversion rates. What is Intent Marketing? Intent marketing is a marketing practice relying on identifying and meeting the intent of the customer. Intent refers to what … Continue reading The meaning and importance of intent marketing

The Role of Intent Data in B2B Marketing

Photo by Canva Studio on Pexels.com B2B industry is highly competitive, with marketers always trying to get ahead of their competition. Understanding the prospects’ buying behavior can help you target specific buyers and create personalized advertising for them. When approached at the right time, with the right type of advertising, the prospect shows more intent … Continue reading The Role of Intent Data in B2B Marketing