Customer satisfaction
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In order to create a sustainable competitive advantage for your startup, you need to focus on product benefits. This means creating a product that provides value for your customers and is able to meet their needs in a way that other products on the market cannot. There are a few key ways to do this:…
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In today’s business environment, customers have a lot of influence. They don’t just wish for a good experience with your brand but they feel it’s their right to have positive experience with your brand. The experience your brand gives to a customer differentiates your company, corporate image and reputation from any other brand. Therefore, enhancing…
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When facing a crisis, the former and present reputation of a firm would be shaken and may transform into an unfavorable situation for the organization, but how a firm communicates with stakeholders about such high-impact events can influence perceptions of the corporate reputation and, in turn, positively impact on their future purchase intentions. On this…
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