Photo by Alena Darmel on Pexels.com One of the best ways to sell financial products and services digitally is on the mobile banking app itself. With consumers accessing their mobile banking multiple times each week (or day), this platform provides unparalleled capabilities to engage and drive sales activity. Financial institutions use mobile banking apps for … Continue reading Banks and Credit Unions Must Improve Use of Mobile Apps for Selling
Innovation in Marketing Management: A Case of Netflix
Photo by cottonbro on Pexels.com Previously, we delved into the business model of Netflix. This time, we will take a deep dive into the Marketing Strategy of Netflix. For the Netflix marketing strategy (CRO) case study, the students at IIDE explored the company’s present digital marketing strategy and identified the problem areas in which the company … Continue reading Innovation in Marketing Management: A Case of Netflix
Inflation to worsen in Turkey as Erdogan threatens more rate cuts
Turkish President Recep Tayyip Erdogan delivers a speech during 28th Mukhtars (local administrators) meeting at the Presidential Complex in Ankara on October 19, 2016. / AFP / ADEM ALTAN (Photo credit should read ADEM ALTAN/AFP/Getty Images) Inflation in Turkey tops 83% as lira drops and Erdogan promises more interest rate cuts If you’re living in … Continue reading Inflation to worsen in Turkey as Erdogan threatens more rate cuts
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