$3m AT STAKE: How Adidas and Nike fought ‘dirty’ over Michael Jordan’s son, Marcus

When you’re the son of Michael Jordan and you play basketball, the spotlight is on you whether you want it or not. With that legacy to live up to, a lot is expected when you take the court. Adidas vs Nike With Michael’s longtime, lucrative relationship with Nike, it’s not a surprise that his son would want to … Continue reading $3m AT STAKE: How Adidas and Nike fought ‘dirty’ over Michael Jordan’s son, Marcus

Will Adidas eventually go vegan?

Stella McCartney has said that she hopes Adidas will, someday, go vegan on more products. The 48-year-old fashion designer has worked with the sportswear brand to create vegan alternatives to its popular Stan Smith collection of footwear and Stella hopes it will encourage them to go vegan on more products. She told Vogue.co.uk: "Consumers really … Continue reading Will Adidas eventually go vegan?

Beyonce strikes new partnership with Adidas

Beyonce has teamed up with Adidas to become their new creative partner. The 37-year-old pop star has announced a new partnership with the sportswear giant to release exclusive new footwear, clothing and relaunch her active-wear clothing line Ivy Park, which initially launched with Topshop in 2016. In a statement, the singer said: "This is the … Continue reading Beyonce strikes new partnership with Adidas

Derrick Rose could lose $80m from Adidas for early retirement

Derrick Rose suffered an orbital fracture after he was elbowed in the face during his team's first training camp practice, and current reports on the health scare say he is considering early retirement which could cost him a whooping $80 million of endorsement from Adidas. Rose underwent surgery in September and is said to be … Continue reading Derrick Rose could lose $80m from Adidas for early retirement

Watch Chinese Businessmen fight dirty in a Mall over manipulated Adidas Shoes purchase

  A group of young Chinese businessmen were caught live on CCTV camera as they fought dirty in a mall over an alleged shady business deal with Adidas, a popular fashion brand in China. The fight was for Kanye West and Adidas latest design nicknamed "Zebra." With the rapper's ADIDAS YEEZY BOOST 350 V2 in … Continue reading Watch Chinese Businessmen fight dirty in a Mall over manipulated Adidas Shoes purchase

Manchester United and ADIDAS plan to lure Messi to Old Trafford

Lionel Messi's days at Barcelona has been numbered since reports confirmed that the player's father, Jorge, has informed the Spanish giants of his son's decision. However, rumors have it before now that the Argentina international footballer will be heading to Manchester City, where Pep Guardiola is currently in charge - and now it's Manchester United. … Continue reading Manchester United and ADIDAS plan to lure Messi to Old Trafford

Adidas And Kanye West Taking Their Partnership To The Next Level.

Kanye West pose for the cameras for Yeezy and Adidas Originals collection. (Source: Elle). Kanye West has already recorded three highly rated fashion shows; three fashion collections; and counted two business years with Adidas Originals. It truly seems "impossible is nothing" to the famous rapper. Busy Yeezy isn't slowing down even with his record earnings from music … Continue reading Adidas And Kanye West Taking Their Partnership To The Next Level.

ADIDAS, How Old Are You?

Adidas, how old are you? That's a typical question anyone who sees this picture should ask. I've asked mine already. We all know Adidas as an international brand seen everywhere and there's no doubt that it is the most (imitated) popular sports shoe brand. I have seen similar ones like 'Adibas' and 'Abidas'. Hold your arguments … Continue reading ADIDAS, How Old Are You?