Michael Jackson jacket from 1984 Pepsi ad fetches £250,000 at auction

A leather jacket worn by the late pop star Michael Jackson in an advert for Pepsi has sold for £250,000.

The jacket, worn by Jackson in the 1984 commercial, fetched the whopping six-figure sum at an auction in London on Friday.

It had been estimated to sell for between £200,000 and £400,000.

It went under the hammer alongside memorabilia from several other late music superstars, including George Michael and Amy Winehouse.

A jacket worn by Wham! star Michael in the music video I Knew You Were Waiting (For Me), alongside US singer Aretha Franklin, sold for £93,750, including the buyer’s premium.

The La Rocka jacket, as it is known, far exceeded expectations, having originally been listed as expecting to sell for between £30,000 and £60,000.

Other closely-watched items included a beehive hairpiece worn by Winehouse in the 2007 music video You Know I’m No Good from her last album Back to Black.

It sold for £18,750, including the buyer’s premium.

It was estimated to go for between £15,000 and £30,000.

Michael Jackson wearing the jacket in a Pepsi ad in 1984. Pic: Propstore Auction
Michael Jackson’s Pepsi jacket (R) next to George Michael’s La Rocka jacket (L)
Amy Winehouse performing in 2007

More than 200 pieces of music memorabilia were on sale at the four-day Propstore entertainment auction.

They also included items from bands and singers such as AC/DC, David Bowie, Queen, Oasis, Elvis Presley, Johnny Marr and The Beatles.


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